Kellogg’s Swim Active programme grant

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Are you a social enterprise, swimming club, school, pool operator or community group? Would you like to receive a grant worth a minimum of £10,000 to help drive up aquatic activity? If so the Kellogg’s Swim Active grant programme is for you!

Any swimming club, school, facility, pool operator, community organisation or social enterprise which is a non-profit making organisation is welcome to apply to the Kellogg’s Swim Active Programme to receive a minimum grant application of £10,000 to support any aquatic activity which enhances motivation, removes barriers and increases participation in our sport. 

There are a certain number of criteria that a project must meet to be eligible for the money. The project must focus on one or more of the following areas”:

  • Reaching deprived communities
  • Targeting non-swimming individuals
  • Breaking down barriers to participation in aquatic activity
  • Increasing participation in aquatic activity
  • Targeting socio-deprived communities

How to apply

To apply you need to:

Both the form and the application guidance notes are designed to help you interpret the questions being asked. All applicants should pay particular attention to the criteria set out above and in the application guidance notes. The criteria aim to ensure your project meets the programme’s aims and objectives and therefore helps you answer all relevant sections of the application form comprehensively.

All entries must be submitted using the process below. Please click the email link to send supporting documents for your application:

The closing date for the first round of grants is 5pm on 28th April 2011. Money will be awarded by the Swimming Trust on behalf of Kellogg's. If you need more information or have a question, please contact the Kellogg’s Swim Active grants team by email

Start your application process here


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