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Swimming Helps Kellogg’s Achieve a Top 5 Brand Trust Position

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26 Nov 2009

Kellogg’s association with the ASA and swimming has helped them to become the fourth most trusted family brand in the UK.

Research carried out by YouGov for advertising agency Isobel found Kellogg’s to be ranked the fourth most trusted brand behind Markets & Spencer, Co-operative and Boots. Almost 100 famous firms from Asda to Andrex were ranked by 1,500 Britons on criteria such as how they treat families or their social responsibility.

Kellogg’s have been involved with the ASA for the past 13 years and over that time have helped more than 2 million children learn to swim. Millions of badges and certificates have been awarded from beginners swimming their first 5 metres to the more challenging National Swim Awards which test swimmers on all strokes and aquatic sports.

Bruce Learner, Corporate Social Responsibility Manager at Kellogg’s, said; “Kellogg’s is very proud to be ranked in the top 5 trusted family brands. I’m sure our long standing association and active support in helping children to learn to swim has a real positive impact on consumers’ perceptions of us.”


For more information contact the ASA Marketing Officer Esther Hope on 01509 632247, 07917 876459 or email

The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water, and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn To Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.

About British Gas
British Gas is Britain's favourite domestic energy supplier. As well as providing gas and electricity, it also installs and maintains central heating and gas appliances in millions of homes throughout the country. British Gas is very proud to be the principal partner of British Swimming and home countries: The ASA, Scottish Swimming and Swim Wales. British Gas is supporting the team's quest for medals on the world and Olympic stage - and giving as many people as possible the opportunity to learn to swim and use swimming as part of a healthy lifestyle. British Gas wants to ensure local pools remain at the heart of our communities. By using its expertise, it can help them reduce costs by being more energy efficient and safeguard the facilities for this and future generations. For more information visit

About Kellogg’s
The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg’s has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg’s ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.


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