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Marketing and Communications

There are a variety of methods available for clubs to communicate their activities and market themselves both externally within their local community and internally amongst their members. It can therefore be difficult to know where to start or what the best methods are.

Here you will find a number of useful resources that can be used to help with developing a club marketing strategy and help your club get the most out of different methods of communication.

ASA's Online Marketing Centre

The ASA's Online Marketing Centre has been developed by the ASA’s Marketing Team to allow your club to access marketing materials in a way that has never before been possible. You can access our range of posters, flyers, banners and more by clicking here.


As part of the swim21 accreditation, clubs are asked to submit a marketing plan. You can access a template marketing plan here. Using this template encourages your club to think about the key areas to include utilising both social media and the club website, distributing a newsletter, advertising within local community and building an email database for your club. If you require any support with becoming swim21 accredited contact your ASA Club Development Officer.

County Sports Partnerships

County Sports Partnerships (CSPs) may be able to provide assistance or resources for marketing your club and most CSPs have some form of 'club finder' facility on their website, which enables clubs to add details about their organisation so that participants visiting the site can find their local club. To find your local CSP click here.

Sport England Club Matters

Launched in February 2015, Club Matters is a new one-stop shop of support, learning and guidance for all clubs.  To find out more please visit the Club Matters website

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