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swim21 Case Studies

The importance of swim21 and how it has benefited clubs can be evidenced in the following case studies.

Saffron Walden Amateur Swimming Club

The club committee recognised there were a number of benefits available in adopting the ethos of swim21. When the club first began working towards their accreditation, they had between 100-120 members, most of whom swam only once a week. Through the development and fruition of a swim21 Improvement Plan with clear targets, the club now has 160 members and many swim more than four times each week. Saffron Walden ASC have also been able to improve their finances and ensure a greater focus on teaching delivery and as a result are in a much healthier position. The club have additional teachers in place, a greater number of volunteers with defined role descriptions and an improvement in their performance in the county mini-league by nine places – in just one year!

Garstang Swimming Club

Garstang SC informed the ASA that swim21 was integral to helping a brand new committee run their club. They used the compliance section of swim21 to audit their club and committee and to see which areas needed work and what policies and procedures needed reviewing. The compliance section also offered guidance on what the committee roles entailed and helped to build the confidence of the new members. The audit led to an action plan, which led to contracts for their entire paid workforce and establishing working relationships with their local council and facilities team.

South West Disability Swim Squad

South West Disability Swim Squad achieved swim21 in March 2011 and it was fundamental to getting the squad operating properly. The process enabled them to get all staff members appropriately trained, ensure the correct paperwork was available to all members, and to launch their website which has proved to be an invaluable marketing and communication tool.  As an added bonus, swim21 gave the club the opportunity to submit a successful application for a British Gas Club Grant and allowed them to run long course training camps for disabled swimmers within the South West.

Camden Swiss Cottage
Camden Swiss Cottage, based in central London, was the first London aquatic club to achieve swim21 club Essential.  In May 2013, swim21 changed to a three-module system for recognising quality in aquatic clubs – swim21 Essential is a module that will support clubs to grow membership, develop volunteers and ensure the sustainability of activity in line with club objectives. Camden Swiss Cottage SC delivers a comprehensive Learn to Swim programme catering for all ages, from babies and toddlers to adult lessons, as well as an excellent development pathway through to their top squad, creating one of the most successful clubs in central London. When gaining swim21 club Essential, the club fed back that: swim21 is very user friendly, provides excellent templates (should you choose to use them) and feedback provided was swift and easy to understand.

Tyldesley Swimming Club
Tyldesley SC was keen to gain re-accreditation using the new online portal, which was achieved in June 2014. When questioned about the online portal, the club commented that it was straightforward to use, despite initial thoughts, it was beneficial not have to complete elements in number order and they noted that it wasn’t too time consuming once the process commenced. The club identified a number of benefits of being swim21 accredited, including:

  • External recognition of high standards from the National Governing Body and Sport England
  • Self reflection was a real benefit i.e. becoming more aware of staff qualifications/up skilling and appropriate timescales for this
  • The club was more professional i.e. becoming more accountable for identifying workforce needs, reviewing all qualifications and undertaking appraisals

In the past, due to their swim21 accreditation, the club was also able to secure additional funding. They received £500 from the ASA North West region, Sportivate funding for Mini Polo (to cover equipment, payment for teaching staff and pool hire) and a £100 IoS voucher, which was used towards teaching and coaching courses for their staff. 

To find out more about becoming swim21 accredited click here to find your Regional Club Development Officer or local Club Co-ordinator.

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