Five ways to develop your club

Do you have ambitions to be the swimming powerhouse of your region, providing countless national qualifiers and winning the Arena League year on year?

Maybe you’re simply looking to establish a secure club which can provide a reliable environment for young people in your community.

No matter how grand your goals, it’s important to consider the development of your club. Even if you are not looking to grow, you should be aware of the latest trends in sports club management so you can stay relevant.

These five ways to develop your club are a good starting point for how you can progress.

Five Ways To Develop Your Club

  1. Aim for Swim21 accreditation
    Swim21 is the ASA's three-module system for recognising quality in aquatics clubs. It is available to all clubs, across any aquatic discipline (including Masters), regardless of their size. The first level - swim21 Essential - supports clubs to grow their membership, develop their volunteers and ensure their activities are sustainable. The second level - swim21 Network - is for clubs who work collaboratively to deliver the athlete pathway in their area. Finally, the third level - swim21 Performance - provides a benchmark for clubs coaching high level athletes across all four disciplines.
  2. Secure funding and raise your own funds
    Funding can be crucial for providing security and stability at your club. There are a range of organisations who can provide access to funding pots but Sport England and the County Sports Partnership network are two key partners. You should also be thinking about how your club can raise money itself. A simple way to raise money online is through easyfundraising. Once registered, anyone can raise money for your club, simply by using one of more than 3,000 online retailers.
  3. Make the most of your club volunteers
    It's no secret that volunteers are the lifeblood of aquatics clubs in England. Parents, friends and general supporters from the community are vital for the day-to-day running of any club. But while your volunteers may be hard-working, enthusiastic and friendly, are they actually helping the development your club? The ASA has produced Good Club Guides for a range of roles so your volunteers can have the knowledge they need to help keep your club moving forward. Whether it's engaging with your members and community on social media through your Marketing and Press Officer to engaging with new volunteers, there is a Good Club Guide for everyone.
  4. Receive national support
    Club Matters is Sport England’s one stop shop for sports clubs. It provides free, convenient, practical resources to help you develop and run a sustainable club. The ASA encourages all clubs to take advantage of the comprehensive resources available and engage with the Club Matters programme.
  5. Talk to us
    The ASA clubs team is here to help you. We have club development officers across every region of England ready to answer any question and help your club reach its goals. The clubs team support a range of services including Club Networks, Regional Coaching Forums and Beacon Programmes. Take a look at the ASA's latest Club Strategy now and get in touch to find out how we can work with your club.
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