What We Do

In 2011, the Chief Executive re-launched the ASA’s commitment to its clubs and members. Two years later, a new round of Sport England funding allowed the ASA to honour this with the appointment of a new ASA Club Development Team and a focus on club development within the 2013–17 ASA Strategic Objectives - ‘to build, develop and maintain a quality sustainable club network that meets the needs of the community it serves’.

The ASA Clubs Team was formed in August 2013 to offer support to ASA members across England.

The team consists of eight Officers across the country and has a clear focus on; growing clubs to ensure future sustainability, growth in membership and a raise in quality of clubs through swim21.

The National Officers work alongside Regional Officers to ensure that there is constant club representation at all levels of the sport.

ASA club development staff structure

The Clubs Team Strategy provides a detailed account of the teams’ priorities and areas of particular interest.

Each Region also has a strategy that supports the main ASA club strategy.

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