14 Jul 2009
Admiral Swimming Centre in Brixham, Devon has signed a year long contract with the ASA to deliver the National Plan for Teaching Swimming (NPTS) as well as the Kellogg’s ASA Awards Scheme.

The partnership is just the latest development in a lengthy relationship with the ASA which began in the late 1920s when Brixham Swimming Club taught swimming and lifesaving in the local open air sea water Shoalstone Pool.

In 1975 a new indoor pool was opened which was subsequently named ASA Club of the Year.  Structural faults prompted an extensive refurbishment project costing over £1m, over half of which was funded by an ASA/Sport England Community Club Development Programme grant which transformed the site into the exciting new venue it is today.   

The new Admiral swim school offers a programme of classes for non-swimmers and beginners as well as personal one-to-one lessons. The swim school has strong links with swim21 accredited Brixham Swimming Club who have recruited a Director of Swimming Teaching and a Director of Coaching to organise teaching and training activities and incorporate the National Plan for Teaching Swimming.

John Pope, the Centre’s Secretary and Director said “We have used ASA Awards for almost 50 years and we introduced the National Plan for Teaching Swimming just before we were unfortunately forced to close last year.  We now have wonderful facilities and our continued close co-operation with the ASA will help us to achieve our ambition to provide a top class scheme of progression for swimmers from beginners through to those who join our competitive squads. 

This will work alongside the training partnership that will enable us to nurture qualified teachers who can support the swimming teaching and coaching programmes.”

Bruce Learner, Corporate Social Responsibility Manager at Kellogg’s, said “Since our partnership with the ASA began in 1997, more than 13 million swimming awards have been presented to youngsters across the country, making it the most successful awards scheme in British sport. We will be celebrating this success at the Kellogg’s Swimtastic Awards in October, which recognises those pool based projects that benefit the community the most.”


For more information contact ASA PR Officer Claire Freeman on 01509 632265 or email

About the ASA
The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn to Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.

In order to comply with national education and training standards it has developed two separate and independent arms – the ASA Awarding Body and the Institute of Swimming (IoS) - which represent the awarding and delivery channels for all ASA qualifications.

ASA Awarding Body
The ASA Awarding Body develops, assesses, awards and quality assures all ASA qualifications. It is the equivalent of other awarding bodies such as City & Guilds and OCR (Oxford, Cambridge and RSA Examinations). The ASA Awarding Body is licensed by British Swimming to award qualifications in England and Wales. It also has the remit for quality assurance of all areas of UKCC standards.

Institute of Swimming (IoS)
The IoS is a licensed training provider, like a school or college. It is one of many ASA Awarding Body Approved Centres.  The IoS is also a membership body for qualified swimming teachers and coaches, providing insurance, advice and learning opportunities to its members.

About Kellogg’s
The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg’s has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg’s ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.

About British Gas
British Gas, the biggest energy supplier in the country, has the lowest carbon intensity of any of the major UK energy suppliers in terms of tonnes of CO2 emitted per megawatt hour of electricity supplied to customers.  The company is one of the biggest investors in renewable power generation, principally offshore wind. Its recently completed Lynn and Inner Dowsing development, off the Lincolnshire coast, is the UK's largest offshore wind development. British Gas is committed to energy efficiency.  Our Energy Savers Report provides free expert advice on how you can cut energy use in the home and, in turn, save money.  So far, the report has shown over 2 million people how they could make an average saving of £175 a year.  To complete a report go to

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

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