The Kellogg’s ASA Swimtastic Awards 2010 focus – Tuesday

16 November 2010

The Kellogg’s ASA Swimtastic Awards celebrate the outstanding achievements in the pool in 2010.

We will countdown to Saturday’s awards ceremony with a focus on the nominees for two awards each day in the run-up to the event.

Tuesday’s spotlight is on the nominees for Swim School of the Year and Community Project of the Year.


This award is presented to a Swim School who provide an excellent service to all their members and who, through commitment to the development of swimmers and staff, achieves the highest standards.

Fins Swim School – Pontins in Prestatyn, North Wales.

•    Set up in April 2007 by Lesley Wilde-Griffiths and relocated to Pontins later that year, the school now has quickly grown to 150 pupils and 14 staff.
•    The growth of the School is made all the more impressive by the fact they only have access to the pool for four hours a week.
•    The lessons have been so successful that the School has started a swim club for older children who have been with Fins from its early days.

Sandra Turney Swim School Ltd – across the North East.

•    Founded in 2007, the Sandra Turney Swim School focused on one-to-one lessons for eight clients.
•    The School now provides 120 one-to-one lessons each week across more than half a dozen venues in the North East.
•    The School also offers group swimming lessons for children and adults alike and baby sessions using the ASA’s Swim a Song programme.

SwimSure Swim School Ltd – Ipswich and Felixstowe, Suffolk.

•    After being set up in April 2009 running lessons from the Colneis Community Pool (see below), the SwimSure School has grown to operating out of three pools in Suffolk.
•    As well as learn to swim lessons, the School – run by Ian and Jo Cotton – also offers holiday crash courses and public swimming lessons.
•    The School manages all three pools it uses to ensure high standards are maintained and the facilities can continue to operate.


This award is presented to organisations that, through swimming, have made a difference to their communities.

Colneis Community Pool – Felixstowe, Suffolk.

•    The start-point for SwimSure Swim School Ltd (see above), the Colneis Community Pool opened in April 2009 after a phenomenal fundraising effort.
•    A dedicated group of teachers, governors and parents from Colneis Junior School raised more than £100,000 through fundraising activities and the Big Lottery Fund to replace their outdoor pool with a brand new indoor facility that can be used all year round.
•    The pool is now used by local schools for swimming lessons and public sessions in the school holidays.

Women and Girls Swimming Programme – London Borough of Tower Hamlets.

•    Research showed that very few women and girls took any activity in the borough and after a community consultation it was decided a swimming programme might be able to change this.
•    The Women and Girls Swimming Programme was launched in April 2009 with 12 women/girls only sessions across four pools.
•    By March 2010 attendance figures stood at 26,626 and thanks to the programme more women and girls are taking part in physical activity.

Sunderland Gateway Swim Team - Sunderland.

•    The Sunderland Gateway Swim Team was formed by parents and volunteers to provide a swimming group for young people with a learning disability and/or a physical or sensory disability, their siblings and families.
•    Since February 2010 the group have increased its swimming time from one hour to two hours per week and some of the siblings of the swimmers are now taking official and coaching qualifications.
•    Although the emphasis is on fun, many of the young people are swimming in key disability swimming competitions.

Stay tuned to the ASA section of for more build-up as well as photos and news stories from the event.

To find out more about the Kellogg's ASA Swimtastic Awards, click here.

IoS Training For Level 2 Teaching Qualifications Baby Swimming Lesson Guidelines - Parents Purchase today Sign up to the ASA School Swimming Charter. We're taking swimming seriously, are you?