The role of swimming clubs is changing

With complex changes to pools operations, different types of people wanting to take part and more opportunities and aquatic activities available to the public, swimming clubs can either see these changes as a great opportunity to re-invent or as a threat which may challenge their very existence.

Unlike two decades ago, where the pay and play swimming was sufficient, clubs must now become salient from their competitors in order to survive, and must be seen to divide their focus between being an intensive training regime and playing a more relevant and efficient role within their community.

One way for clubs to achieve this extra credit is to attach a quality mark to their name, such as the ASA’s swim21 accreditation.  Over 500 clubs have been accredited with swim21 and it acts as proof that the club is committed to the wider sub-region and regional provision.

Clubs can also differentiate their offering by viewing themselves as small businesses and act in such a way that encourages their long term sustainability. To do this clubs must evaluate the political and commercial agenda within swimming pools, and assess how they can fit in to this new framework.

If you run or are involved with a local swimming club and would like to find out more information, see related documents Swimming Clubs – the part they have to play and The Look of the 21st Century Swimming Club.

Clubs are at the heart of the ASA – they are what really make a difference to the continued success of swimming in this country, and that’s the thinking behind the theme of this year’s ASA Swimming Conference in October.

The ASA Swimming Conference 2012
Clubs at the heart of the ASA

9.00am – 4.00pm, Saturday 13th October 2012, Crowne Plaza, Nottingham

We very much value the contribution of our clubs and members and provide the opportunity via our annual ASA Swimming Conference for you to get the chance to talk to us and discuss how we can work together to drive the sport’s future development.

For further information and booking details email

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