ASA Swim Schools get competitive advantage

01 May 2014

ASA Swim Schools will benefit from the use of a new logo and access to customisable marketing resources, to give customers valuable peace of mind that their chosen swim school is recognised by the national governing body for swimming.

The logo is only available to official ASA Swim School members and will ensure that customers can clearly identify schools that hold an up-to-date ASA membership.

Members will have access to a brand new dedicated resource website to enable them to promote their official ASA status using free marketing templates. It provides online access to customisable leaflets and posters as well as further resources and guidance from the ASA. Current ASA Swim Schools will be sent their login details with renewal confirmation letters, but can gain access prior to this by contacting us at

ASA Swim school membership provides a package of further valuable benefits:

  • Help and advice from ASA regional offices and customer services including divisional swim school briefings and free web conference training

  • Opportunity to purchase insurance cover at preferential rate through industry experts Perkins Slade, including legal advice and representation

  • Listing on the ASA website

  • Free swim21 CD (worth £15) and publications including Wavepower and ASA Learn to Swim Pathway Parent’s Guide

  • 10% discount on job vacancy advertising

  • 5% discount on ASA Awards, merchandise and clothing range

Visit here to download an application form for swim school membership.

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