David Lloyd Leisure delighted to be working with the ASA

9 Jun 2010

David Lloyd Leisure is the latest leisure provider to implement the British Gas ASA’s National Plan for Teaching Swimming (NPTS) alongside the Kellogg’s ASA Award Scheme across their network of 78 clubs in the UK.

As the first national leisure provider to form a business partnership with the national governing body some seven years ago, the deal builds upon their existing long standing relationship and sees them working together until 2013.


The agreement to use the ASA NPTS, a template for learn to swim schemes, means David Lloyd Leisure will use the highest quality syllabus and awards system. The plan is a comprehensive and progressive teaching programme based upon sound technical and educational principles.

The ASA NPTS looks set to benefit hundreds of children and adults that currently access swimming lessons at David Lloyd clubs across the UK. 

David Lloyd Leisure have been offering swimming lessons for many years, predominantly focusing on the learn to swim element of the programme with the opportunity to cover all of the fundamental stages between 1 and 7. Participants will now also be able to take part in training and competitive elements including Water Polo and Rookie Lifeguard courses.

Sarah Hobbs, Head of Family and Programming at David Lloyd Leisure said “David Lloyd Leisure is delighted to be working with the ASA on the British Gas National Plan for Teaching Swimming as we are fully committed to the importance of teaching children to swim. The teaching programme is excellent and provides children with the opportunity to learn and love swimming and other water based activities.

“At David Lloyd Leisure we have fantastic facilities for learning to swim and can offer both indoor and outdoor swimming. Combining our facilities and resources with the ASA we can encourage our members to swim for life. ”

Pamela Brown, Brand Experience Manager at British Gas, said “Unfortunately 1 in 5 children leave school unable to swim 25m. Swimming is a life skill and every child should have the opportunity to learn to swim. We work with British Swimming and the ASA from grassroots right through to the elite level of the sport and our ambition is to enable 100% of children to leave school able to swim. Each year 600,000 children learn to swim through the ASA NPTS and we are fully committed to helping that number continue to grow.”

Bruce Learner, Corporate Social Responsibility Manager at Kellogg’s, said “Since our partnership with the ASA began in 1997, more than 13 million swimming awards have been presented to youngsters across the country, making it the most successful awards scheme in British sport. Each autumn we celebrate this success at the Kellogg’s ASA Swimtastic Awards, which recognises the achievements of people across all levels of swimming. We look forward to receiving nominations from David Lloyd Leisure.”

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