First swim21 Learn to Swim Accreditation awarded

01 Dec 2009

Kim Chapman Swimming School in Basingstoke has become the first swim school to gain swim21 accreditation.

swim21 accreditation is the ASA’s 'quality mark'. It is about creating the best possible swimming experience for all and raising the quality of swimming provision across all areas.

Kim Chapman Swimming School caters for swimmers from pre-school age through to pre-competition as well as adult beginner and improver lessons and fitness sessions.

Swim school owner Kim Chapman said; “I am passionate that anyone who runs a swimming school should aim to work towards the accreditation of swim21 because it is such a great tool to self assess your programme and show you the areas you need to improve upon. “It also keeps you on your toes in ensuring you are keeping up to date, being fair to your employees and enabling you to deliver a fantastic service to your clients. I inform my clients that swim21 is extremely similar to Ofsted – so when they see you have that accreditation they know how hard you have worked to achieve that accreditation.”

Kim was also quick to praise the team who work with her and have been vital in gaining this accreditation; “I have a great team of teachers and office ladies who have over the years helped the swim school achieve and maintain our high standards. We are more like a family than work colleagues. "We also have a lovely group of young water assistants who provide an invaluable service in the water to our Level 2 teachers."

swim21 has recently been re-launched to include three strands: 

  • swim21 Learn to Swim Accreditation – for anyone offering a learn to swim programme who is not an ASA affiliated club e.g. swim schools, leisure operators, local authorities
  • swim21 School Swimming Accreditation – for organisations running a school swimming programme
  • swim21 Club Accreditation – specifically designed for ASA clubs.

For further information on swim21 and becoming accredited click here.

For more information contact the ASA Marketing Officer Esther Hope on 01509 632247, 07917 876459 or email

The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water, and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn To Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.

About British Gas

British Gas is Britain's favourite domestic energy supplier. As well as providing gas and electricity, it also installs and maintains central heating and gas appliances in millions of homes throughout the country. British Gas is very proud to be the principal partner of British Swimming and home countries: The ASA, Scottish Swimming and Swim Wales. British Gas is supporting the team's quest for medals on the world and Olympic stage - and giving as many people as possible the opportunity to learn to swim and use swimming as part of a healthy lifestyle. British Gas wants to ensure local pools remain at the heart of our communities. By using its expertise, it can help them reduce costs by being more energy efficient and safeguard the facilities for this and future generations. For more information visit

About Kellogg’s

The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg’s has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg’s ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.

About Speedo®

The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

Sign up to the ASA School Swimming Charter. We're taking swimming seriously, are you? Baby Swimming Lesson Guidelines - Parents Purchase today IoS Training For Level 2 Teaching Qualifications