08 Sep 2009

Mill House Leisure Centre in Hartlepool, Cleveland has been recognised by the ASA under their Aquamark accreditation scheme. 

Operated by Hartlepool Borough Council, the leisure centre has been in partnership with the ASA since 2006 when they implemented the National Plan for Teaching Swimming alongside the Kellogg’s ASA Awards Scheme.

Aquamark is the ASA’s quality scheme for swimming programmes, designed specifically to help organisations providing swimming programmes improve and enhance the services they offer. Comprising of four modules, operators are assessed on Programme Operation, Staffing, Customer Relations and Policy and Strategy. To achieve the top-level premier status of the accreditation, a lesson provider must pass all four criteria.

Objectives of the scheme include effectively monitoring the implementation of the National Plan for Teaching Swimming, assist the provision of a consistent high standard of service to customers and participants and provide a benchmark to which centres can aspire.

Around 190 children and adults currently access swimming lessons at the centre and benefit from following a pathway of multi skills which help to make them proficient in the water.  A structured programme means that swimmers can also develop their interest in other aquatic sports, including a natural progression to Hartlepool Swimming Club for those who wish to compete. 

The centre’s Swimming Development Officer Evelyn Lithgow believes that Aquamark will help the centre provide a recognised quality service for swimming lessons with the teachers being valued for their efforts to bring this about.  She said: “The ASA guidelines are a framework to work towards and they ensure that everyone is working in unison.  Our achievement of the Aquamark quality standard is all due to the hard work and full commitment of the swimming teachers.

“The teachers feel they are assisted and supported when delivering the lessons in an established framework and parents are able to appreciate, through ASA literature, what the teacher is trying to achieve.  With this high level of understanding we can develop every swimmer to the best of their ability”.

For more information on Aquamark please click here


For more information contact the ASA PR Officer Claire Freeman on 01509 632265 or email

About the ASA
The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn to Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.

About Kellogg’s
The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg’s has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg’s ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.

About British Gas
British Gas, the biggest energy supplier in the country, has the lowest carbon intensity of any of the major UK energy suppliers in terms of tonnes of CO2 emitted per megawatt hour of electricity supplied to customers.  The company is one of the biggest investors in renewable power generation, principally offshore wind. Its recently completed Lynn and Inner Dowsing development, off the Lincolnshire coast, is the UK's largest offshore wind development. British Gas is committed to energy efficiency.  Our Energy Savers Report provides free expert advice on how you can cut energy use in the home and, in turn, save money.  So far, the report has shown over 2 million people how they could make an average saving of £175 a year.  To complete a report go to

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

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