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Success for new Swimfit scheme

19th December 2012

A recent 10-week pilot study has shown that British Gas Swimfit Activate+ is a profitable and successful session to run in leisure centres, attracting more customers than ever before to their pool sessions.

The Pilot Centre used to gain this information is positioned in an affluent area in a rural location and is a new, multimillion pound build.

The centre scheduled two British Gas Swimfit Active+ sessions a week throughout the 10 week pilot and saw a regular flow of 25 additional customers at each session.

The new programme was run within peak times, with the aim of targeting working professionals, and made full use of posters, leaflets, Swimfit stands and promotional offers to market this product to its customers.

The incentives included 10 sessions for £10 and Active Card’s which saved customers 50p per session.

The centre is thriving and shows that with proactive staff members, encouragement of interaction between instructor and consumers and identifying most appropriate target markets the British Gas Swimfit Activate+ programme can be a huge benefit to both customer turnover and profitability.

If you are interested in setting up a British Gas Swimfit Activate+ programme in your pool, please contact swimfit@swimming.org for more information.


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