Royal Life Saving Society UK launch Drowning Prevention Week 22-30 June

20 June 2013

A national campaign by the Royal Life Saving Society UK (RLSS UK) is urging families to keep their loved ones safe near water this summer. Drowning Prevention Week runs from 22 to 30 June and aims to reduce the number of drowning and near drowning incidences that occur in the UK by showing people how to be safe near water.

Linking closely with the ASA's own 'Get Safe' water safety campaign, the RLSS UK campaign also hopes to raise money to provide support for families affected by drowning or near drowning.

RLSS UK state that drowning is the third highest cause of accidental death in children in the UK. More than 400 people accidentally drown in the UK every year with thousands more have near drowning experiences, some resulting in life changing injuries.

The awareness raising campaign is predominantly aimed at children, and throughout the week water safety is promoted in schools, leisure centres, local communities, businesses and widely through the media.

A host of free resources that help to deliver water safety messages are available on their website, such as an animated film, interactive games, children’s activities, leaflets, lesson plans and pool session ideas.

RLSS UK and the ASA believe that if everyone knew and understood the SAFE code and made small changes to their behaviour near water, we could cut down the number of preventable, accidental drowning deaths.

SAFE code:

Spot - Spot the dangers

·         Check for hazards such as currents or deep water

·         Consider what could be hidden under the water

·         Be careful of unsafe banks, stay well back from the edge

AdviceTake advice

·        Always read the signs

·        Only swim where there is a lifeguard

·        Wear buoyancy aids and life jackets

FriendGo with a friend

·        Always swim with friends or family

·        Friends can get help

·        Never swim alone

EmergencyKnow what to do in an emergency

·        Find the nearest phone and call 999

·        Shout loudly to attract attention

·        Never enter the water to save someone

For more information on Drowning Prevention Week, email

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