07 Sep 2009

The ASA is pleased to announce its involvement with Leisure Industry Week 2009.

Leisure Industry Week is a major industry show held at the NEC in Birmingham from 22nd-24th September, attracting thousands of leisure professionals, as well as over 350 key industry suppliers. Highlights include a temporary swimming pool with live demonstrations as well as conferences and seminars with high profile industry speakers.

The ASA returns to this annual event to showcase a number of projects, including the new look British Gas Swimfit.

British Gas Swimfit is a free to use online product, developed by the ASA. The website,, helps to provide structure to swimmers’ time in the pool by providing sessions appropriate to their level of ability as well as an online logging system to allow them to monitor their progress and work towards goals.

In addition to the website, leisure centres can also purchase poolside units to house the Swimfit session cards making them available to all pool users. These poolside units will be available at Leisure Industry Week and demonstrations of how the Swimfit sessions work will also take place in the pool.

Also taking place in the pool will be demonstrations from local school children on a number of other ASA projects, including; synchronised swimming, the ASA's British Gas National Plan for Teaching Swimming games and the Kellogg’s ASA Rainbow Stroke Awards.

On Tuesday 22nd September the ASA will be supported by Olympic gold medallist Duncan Goodhew, who will be on hand for demonstrations throughout the day.

The ASA will also be showcasing the new National Facilities Policy in seminars on 22nd September, a must for all those involved in planning, building or managing swimming pools.

Presented by Kelvin Juba, the seminar will provide clear and concise guidance to those involved with swimming facilities whether in the planning and design stages, construction or in the day-to-day management. Kelvin has had a lifelong involvement with swimming being an author of many books on the subject, a swimming coach and TV commentator on the sport.

This will be followed by a presentation from British Gas on Energry360 and energy conservation in pools.

Both seminars take place in Hospitality Room 27 on Tuesday 22nd September. Beginning at 10am and repeated at 1pm.

The ASA and British Gas would like to invite you to a champagne reception following the conclusion of the above presentations. The reception will begin at 3pm in Hospitality Room 27 and you are welcome to come along and raise any questions you may have with experts in these areas.

Leisure Industry Week is completely free to attend. To register for your place click here.


For more information contact the ASA Marketing Officer Esther Hope on 01509 632247, 07917 876459 or email

The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water, and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn To Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.

About British Gas
British Gas, the biggest energy supplier in the country, has the lowest carbon intensity of any of the major UK energy suppliers in terms of tonnes of CO2 emitted per megawatt hour of electricity supplied to customers.  The company is one of the biggest investors in renewable power generation, principally offshore wind. Its recently completed Lynn and Inner Dowsing development, off the Lincolnshire coast, is the UK's largest offshore wind development. British Gas is committed to energy efficiency.  Our Energy Savers Report provides free expert advice on how you can cut energy use in the home and, in turn, save money.  So far, the report has shown over 2 million people how they could make an average saving of £175 a year.  To complete a report go to

About Kellogg’s
The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg’s has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg’s ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

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