COUNCILS ACROSS THE COUNTRY JOIN FORCES WITH THE ASA
08 Sep 2009
Local government offices in the East Midlands and South West have signed up to work in partnership with the ASA to boost the standard of swimming provision in their areas.
Chesterfield Borough Council, Northampton Borough Council, Leicester City Council, Somerset County Council and West Dorset District Council have all signed deals which will see them working alongside the national governing body for swimming to implement the National Plan for Teaching Swimming (NPTS).
The National Plan is a template for learn to swim schemes, and means the organisations will use the highest quality syllabus and awards system. The plan is a comprehensive and progressive teaching programme based upon sound technical and educational principles.
The NPTS will run alongside the Kellogg’s ASA Awards Scheme and looks set to benefit the children and adults who currently access the swimming lessons across all of the centres each week.
Bruce Learner, Corporate Social Responsibility Manager at Kellogg’s, said “Since our partnership with the ASA began in 1997, more than 13 million swimming awards have been presented to youngsters across the country, making it the most successful awards scheme in British sport. We will be celebrating this success at the Kellogg’s Swimtastic Awards in October, which recognises those pool based projects that benefit the community the most.”
For more information contact the ASA PR Officer Claire Freeman on 01509 632265 or email email@example.com
About the ASA
The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn to Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.
The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg’s has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg’s ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.
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