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JOHN CROWTHER APPOINTED AS THE ASA’S NEW CHAIRMAN

16 Sep 2009

John Crowther has been appointed as the new ASA chairman and takes up his post from current chair Mel Goldberg later this year.

Crowther has a strong background in both sport and commerce having been a consultant to National Governing Bodies of sport, commercial companies and government in his executive role at Sports Ambition Ltd.  He is also currently stakeholder and local organising committee chairman of the FINA World Diving Series at Ponds Forge in Sheffield.

A former Chief Executive and main Board Director of the Lawn Tennis Association, as well as member of the National Olympic Committee at the British Olympic Association, Crowther will also be able to draw on his voluntary experience in work with Sports Leaders, England and Wales Cricket Board, North Yorkshire Sport Board and the Central Council for Physical Recreation.

He said “I am very much looking forward to taking up my new position with the ASA and making a strong impact on the sport. My many years of experience in business and with other sporting organisations will help the ASA continue to develop across a variety of areas.”

ASA Chief Executive David Sparkes welcomes Crowther to the organisation and anticipates developing a strong partnership. “John has excellent leadership and management skills which coupled with his thorough knowledge of the work of the ASA make him the perfect person to take up this demanding role. 

“On behalf of the board I would like to add my thanks and appreciation to outgoing chair Mel Goldberg. Over the last four years he has helped raise awareness of swimming as one of the best activities for improving health, supported us during the Beijing Olympics and worked with his associates in government to maximise the opportunities for aquatic funding.” 

-ENDS-

For more information contact the ASA PR Officer Claire Freeman on 01509 632265 or email claire.freeman@swimming.org

About the ASA
The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn to Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.

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The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg’s has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg’s ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.

About British Gas
British Gas, the biggest energy supplier in the country, has the lowest carbon intensity of any of the major UK energy suppliers in terms of tonnes of CO2 emitted per megawatt hour of electricity supplied to customers.  The company is one of the biggest investors in renewable power generation, principally offshore wind. Its recently completed Lynn and Inner Dowsing development, off the Lincolnshire coast, is the UK's largest offshore wind development. British Gas is committed to energy efficiency.  Our Energy Savers Report provides free expert advice on how you can cut energy use in the home and, in turn, save money.  So far, the report has shown over 2 million people how they could make an average saving of £175 a year.  To complete a report go to .www.britishgas.co.uk/energy-efficiency/energy-savers-report

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

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