19 Aug 2009

The swimming industry is being given a unique opportunity to learn how to get more people into the pool more often.

This October, the ASA will be delivering five free national seminars as part of its commitment to share the good practice identified from its Everyday Swim project.  Everyday Swim was a national pilot project that aimed to find out ‘what works’ in getting more people into our pools. 

The seminars each feature guest speaker Duncan Goodhew, Everyday Swim National Ambassador and Olympic gold medallist. They are aimed at individuals involved in the planning, delivery and operational side of activities in swimming pools and are an opportunity to hear first hand examples of what can be done to drive up participation.

They will be particularly useful for almost 300 local councils who are providing swimming free of charge for people aged 60 and over – and the more than 200 who are offering free swimming to those aged 16 and under via the government’s Free Swimming initiative.

The dates and venues for the seminars are:
1 October – Hilton Deansgate, Manchester
6 October – Mercure Holland House Hotel & Spa, Bristol
7 October – London Strand Palace Hotel, London
14 October – The Copthorne Hotel, Newcastle
20 October - The Studio, Birmingham

The seminars have been arranged as part of the second phase of the Everyday Swim project, which has seen two of the eight of the original Everyday Swim pilot areas – Islington and Suffolk – awarded the status of ‘Everyday Swim Good Practice Centres’ until March 2010.

To book your place onto a free Everyday Swim Good Practice seminar please CLICK HERE.


For more information contact the ASA PR Manager Sharon Rose on 01509 632262 or email

About the ASA
The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn to Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.

About Sport England
Sport England invests National Lottery and Exchequer funding in organisations and projects that will grow and sustain participation in grassroots sport and create opportunities for people to excel at their chosen sport.

Sport England is committed to creating a world-leading community sport system, and has set specific and measurable targets to achieve by 2012/13:
• One million people doing more sport
• A 25% reduction in the number of 16- to 18-year-olds who drop out of at least five key sports
• Improved talent development systems in at least 25 sports
• A measurable increase in people’s satisfaction with their experience of sport
• A major contribution to the delivery of the five hour sports offer for children and young people.

About Kellogg’s
The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg’s has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg’s ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.

About British Gas
British Gas, the biggest energy supplier in the country, has the lowest carbon intensity of any of the major UK energy suppliers in terms of tonnes of CO2 emitted per megawatt hour of electricity supplied to customers.  The company is one of the biggest investors in renewable power generation, principally offshore wind. Its recently completed Lynn and Inner Dowsing development, off the Lincolnshire coast, is the UK's largest offshore wind development. British Gas is committed to energy efficiency.  Our Energy Savers Report provides free expert advice on how you can cut energy use in the home and, in turn, save money.  So far, the report has shown over 2 million people how they could make an average saving of £175 a year.  To complete a report go to

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

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