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Kellogg’s Swim Active grants to solely benefit schools

16 October 2012

Primary and secondary schools will now solely benefit from funding to improve school swimming provision thanks to changes to the eligibility criteria for Kellogg’s ASA Swim Active grants.

The investment from Kellogg’s, in partnership with the Swimming Trust and the ASA will solely be used for funding school swimming projects and will help increase the number of children learning to swim in the areas that need it most.

Any school offering swimming at Key Stages 2 or 3 can apply for the funding to add value to school swimming and to address gaps within learn to swim programmes. Projects must compliment existing delivery of swimming and not replace it.

Bruce Learner, Head of Partnerships & Corporate Responsibility for Kellogg’s Europe, said: “Kellogg’s has a long history of supporting community swimming projects with the ASA and we’re really excited that the funding will be focused solely on improving attainment and participation in school swimming.”

Jon Glenn, Head of Youth and Community at the ASA, said: “Earlier this year the ASA and Kellogg’s revealed that one in three children are leaving primary school unable to swim. The Kellogg’s Swim Active grants can help schools to deliver school swimming provision and ensure children leave school with this life saving skill.”

New guidance and information on the grant criteria is available for those interested, to read carefully prior to completing a predetermined expression of interest form.

An initial cut off date for interest in this fund is 12pm - 7th December 2012, and any forms received after this time will be put into the next phase of consideration, which will continue to March 31st 2013. Please note this Kellogg’s Swim Active Programme relates to English based projects only.

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