ASA details essential consumer insight work
15 August 2011
This month’s edition of The Leisure Review provides details of a major research and development programme the ASA is driving forward, in an article by Head of Workforce Development Spencer Moore.
With the aim of ultimately being able to provide leisure employers with the essential consumer insight to help them understand people who swim, the work being undertaken will help make the offer to swimmers and potential swimmers much more consumer-orientated, drive swimming participation and ultimately meet the objectives of everyone involved in the process.
Spencer details four key areas that will help pool providers develop the right products for the right audience: pool programming, training needs analysis, the customer experience and marketing & communications.