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Parents need childcare to visit the pool more often

28 November 2012

A recent ASA survey into the use of structured aquatic baby swimming programmes indicated that parents would be encouraged to visit their local pool more often if they had access to childcare facilities.

The survey also looked into methods of encouraging the whole family to swim more, which revealed that it is important to parents that their children have fun with floats and equipment during family swimming sessions.  Further statistics reveal that over half of respondents consider a natural progression from attending an aquatic baby programme is to move on to swimming lessons to foster a positive swimming habit in children.

The ASA are further supporting our leisure providers and clubs by offering to conduct follow up research for them to make better use of these findings.

Price options start from £4 per analysed questionnaire, ranging to full questionnaire design and analysis for £600.  For further information contact informatics@swimming.org.

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