The Kellogg’s ASA Swimtastic Awards 2011 Focus - Friday

4 November

With the Kellogg’s ASA Swimtastic Awards 2011 taking place tomorrow at Ponds Forge, Sheffield, we are going to take a closer look at the nominees for the final three awards.


Today’s spotlight is on the nominees for the Community Project of the Year, Facility Operator of the Year and Family of the Year awards.

Community Project of the Year

East Durham Belles based in Wingate, Co. Durham

  • East Durham Belles is a project which encourages females over the age of 16 to engage in physical activity.
  • The project provides a fun and friendly environment, with swimming lessons and an opportunity for the women to socialise every week.
  • The East Durham Belles have already encouraged many women to sign up to the lessons and they plan to trial aqua jog and circuit classes.
  • The project has become so popular that it now has a waiting list of women who are keen to learn to swim and increase their confidence in the pool.

Martin Purcell and Hilary Fassnidge – YMCA Positive Health Swim Group based in London

  • Martin and Hilary volunteer each week to train people living with HIV and AIDs at the Positive Health Swim Group.
  • Many of the people they teach have suffered from a long term illness and over the past three years they have not only helped the swimmers to gain a love of swimming but they have helped them to improve their health and fitness too.
  • With the help of the swimming lessons many of the swimmers have gained in confidence, which has enabled them to get back into employment.
  • Martin and Hilary have created more than a swimming club, they provide an important meeting place for people living with HIV.

Mary Clarke and Lynne Holmes based in Immingham, Lincolnshire

  • Mary has been a volunteer Swimming Teacher at Pilgrims Swimming Club for over 31 years. She is also Chairlady and organiser.
  • Over the years Mary has helped to raise thousands of pounds for children’s charities, through an annual sponsored swim. Over the past 20 years the club has raised £20,000.
  • Outside of the pool Mary links the club to the community by getting involved in coffee days, helping to plant flowers at local nursing homes and taking part in Immingham in Bloom.
  • Mary is outstanding with people of all ages and abilities, always encouraging them and going out of her way to help them overcome barriers in and out of the pool.
  • Lynne was at the opening of the Pilgrim Swimming Club and has been a volunteer Rookie Instructor and the Club Secretary for 33 years.
  • Lynne has helped Mary Clarke to bring the club into the limelight within the community.
  • She has also helped on the poolside during the sponsored swims and assisted Mary in putting Immingham on the map with the Immingham in Bloom, where Pilgrim Swimming Club won joint first in the Community Award.

Go 4 It! based in Nottingham, Nottinghamshire

  • Go 4 It! is a weight management programme for children between 5-13 years old in Nottingham.
  • Many of the children who attend cannot swim or choose not to, due to self esteem and confidence issues, often related to their weight.
  • After securing 20 weeks of free swimming lessons, Go 4 It! enabled 35 children to learn to swim and improve their confidence in the water.
  • The project has now secured funding to run a programme for an additional 100 children between September 2011 and March 2012.

Facility Operator of the Year


  • GLL manage over 70 public leisure centres, including swimming pools within London and the M25 area.
  • By the end of 2011 they are expected to have awarded more than 45,000 Kellogg’s ASA Awards.
  • GLL use many ASA products within their pools and have been integrating British Gas Swimfit since 2009.
  • This year GLL has also successfully introduced its ‘Kids for a Quid’ swim programme.

DC Leisure

  • DC Leisure has a 20 year track record of achievement and manages 62 swimming sites in partnership with local authorities throughout the UK.
  • By the end of 2011 they are expected to have awarded over 65,000 Kellogg’s ASA Awards.
  • This year DC Leisure has put a strong emphasis on family swimming and has funded free swimming for all under 8’s in 46 of their 62 swimming sites.
  • DC Leisure has also supported 154 staff in achieving Level 1 and 2 UKCC/ASA Teaching Aquatics qualifications, with 43 benefitting from IoS apprenticeships.


  • SLM manage 75 leisure centres, 54 with pools in partnership with 35 different councils.
  • It is on course to award over 60,000 Kellogg’s ASA Awards this year.
  • At many SLM sites, swimmers enrolled on Learn to Swim programmes receive free admission to public swim sessions during the school holidays.
  • This year has also seen SLM partner with Total Swimming to help deliver large participation events and open days, creating positive swimming experiences and driving participation in the sport.

Family of the Year

The Thompson Family from Leeds, Yorkshire

  • The past year has been particularly difficult for the Thompson Family, due to the passing of Grandfather Jack Thompson, who was a popular coach with City of Leeds Swimming Club for over 30 years.
  • Both Jack and his children, Joanne and Jillian, swam at Leeds and his wife Doreen has been active on the supporters committee, a chaperone and fundraiser for the club.
  • When Joanne had children with disabilities she set up a swim club for disabled children called the Sunderland Gateway, where Jack helped out.
  • Jack’s granddaughter Laura, who has a disability, was working towards her coaching qualification when her grandfather died. She has now completed this and is working towards Level 2.
  • His other granddaughter, Rae, also volunteers at all of the Sunderland Gateway competitions, making it a real family affair.

The Lynch Family from Stowmarket, Suffolk

  • The Lynch family are all devoted to swimming.
  • Not only do parents, Peter and Kim get up at 4:15am to take their sons swimming, but all four family members are committed to developing the swimming ability of others.

The Middleton Family from London

  • Mum Beverley was very afraid of swimming and after 25 years of marriage she had never seen her husband swim or taken her two young children swimming.
  • At the age of 47 she decided to take the plunge and book swimming lessons. Just over a year later she is fully competent in the three main strokes.
  • The family now swim weekly and Beverley and her 10 year old son now follow British Gas Swimfit together.
  • The enthusiasm for swimming within the Middleton family is certainly contagious and they can’t get enough of it.
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