The Kellogg’s ASA Swimtastic Awards 2012 countdown - Thursday

11th October 2012

The countdown is on for the annual Kelloggs ASA Swimtastic Awards 2012 so let’s take a closer look at this years finalists.

The countdown is on for the Kellogg’s ASA Swimtastic Awards 2012 taking place at Ponds Forge, Sheffield, 20th October. In the run up to the event we will be introducing our finalists and taking a look at a couple of categories each day. The first two we will be looking at are The Community Project Award and The Facility Operator Award.

Each one of our finalists has shown sheer determination, courage and commitment to the swimming world.


Community Project of the Year

This award may go to an especially impressive swimming related project that brings the community together or to a community scheme that has developed over a number of years to become an important part of society.

Mines a swim based in ASA Southwest region

  • This project aims to break down barriers people have accessing swimming within deprived rural areas of Cornwall. The project provides a fun and friendly environment, with swimming lessons and an opportunity for the women to socialise every week.
  •   Barriers relating to finance, transport and self confidence are addressed by this project resulting in improved community cohesion, as well as those socially and self excluded children and families access the support of the project, which in turn aids improved health and well being.
  •  Another success has been the application of the Sport England Sports Match fund. This has seen the year one funding for the project double to just over £28k, which has allowed the project to be delivered in other areas of the county, including some outdoor swimming in the iconic Jubilee Pool.

Swim into action based in ASA Northeast Region

Swim into Action was a short funded project that providedthe opportunity for children and young people with a visual impairment from across Yorkshire and Humber to access swimming and other swimming pool based activities.

  •  Action has also provided training for staff employed by local councils to enable them to feel more confident and better able to support their particular needs as well as linking with them and the ASA to ensure greater participation and take up of a range of swimming opportunities.
  • As a result of the investment from Kellogg’s, over40 young visually impaired participantshave been able to improve their swimming ability.
  •  The project also has directly increased the number of professionals within the swimming community who are aware of the limitations facing visually impaired swimmers, as well as enablingthe Amateur Swimming Association to identify young visually impaired swimmers with the potential to compete regionally and nationallycompetitions.

Aquanorts based in ASA Northeast Region

Aquanorts project is focused at local delivery in a specific local community.  Investment into the scheme is centred to providing subsidised swimming sessions for adults living within the local area.

  • Aquanorts provides 12 week basic courses to give participants the confidence in the water and learn to swim.
  • The group within Knottingley that applied for the funding are working with the local community and partner organisations to set up this programme; running special introductory swimming events beforehand, because they feel that this will increase the attendance of local families once the project ends.
  • As a result of the investment from Kellogg’s, the project was very well attended reaching its target number of participants, all of whom reached their desired potential  from the lessons and continue to swim now the project has ended.

Facility Operator of the Year

The facility will be host to a number of different initiatives that support the ASA’s aim to give everyone the opportunity to learn to swim. They may stand out in the delivery of their swimming programmes, including customer care, staff development and best practise for the swimmers.

DC Leisure

  • DC Leisure work in partnership with Local Authorities providing leisure facilities and activities that are at the heart of the community. The diverse range of innovative programmes have been carefully tailored to promote community engagement, social interaction and healthy lifestyles. Their motto is ‘More People, More Active, More Often’.
  • The company was formed in 1991 and has spent its working life in this increasingly important community service, operating and optimising the performance of public leisure centres in partnership with its Local Authority clients.
  • Today DC Leisure is one of the largest privately owned leisure contractors employing circa 5,835 people and managing 101 leisure centres on behalf of 29 clients.


Leisure Connection

  • Leisure Connection provides leisure management and facilities management services to national bodies such as the charity WheelPower as well as many private fitness clubs.
  • Over the past two years alone, Leisure Connection have invested more than £2 million in facilities, upgrading gyms, swimming pools and other important facilities, such as changing rooms, to offer our users the very best experience.
  • Leisure Connection pride themselves on employing and nurturing the very best talent the health and fitness industry has to offer. From receptionists and personal trainers to national programming teams – they aim to ensure they are delivering a strong national strategy at a local level.


Everyone Active

  • In the past 12 months Everyone Active has been working hard to grow the number of people participating in swimming, the time people spend in the water and the number of times people swim every week. Currently, Everyone Active operates swimming programmes in 56 swimming pools nationwide, getting over 550,000 tracked swims every month through the doors, which is around 6,250 individual casual swims each month per pool.
  • Everyone Active is committed to both increasing the number of swimmers and the visits these people make to swim each week. This has not & will not be achieved simply by acquiring more pools to manage, although it’s hoped Everyone Active will be managing at least 67 pools by April 2013.
  • The company has used a number of different swim based national initiatives to increase participation as well as embraced local and regional initiatives or events to give everyone the opportunity to swim.
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