Kellogg’s Swim Active
The Kellogg’s Swim Active project funds more than 30 projects across the UK which aim to break down the barriers that prevent people from participating in swimming.
Through their partnership with British Swimming and the ASA, Kellogg's have been able to fund schemes such as introducing lessons for disabled children, providing transport to pools in rural locations and providing free swim passes for carers.
Kellogg's annual Swim Active Grant Scheme has also invested more than £75,000 each year to support swimming projects nationwide.
The funding, administered through the Swimming Trust, is offered to projects that increase swimming participation within under-represented communities and worthwhile organisations.
The 2011 Swim Active Grant-funded projects are:
- Swimming helps children and families to be fitter, healthier and happier from MEND, a project focused across England, designed to improve the health and fitness of children above a healthy weight, through fun, non-competitive, pool-based activities.
- Swim Together from the Richmond Leisure Trust based in the ASA North East region, which was awarded a grant of £11,950. This one year project has been designed to break down barriers to participation and develop swimming within the community. Key initiatives include facilitating participation from birth through to retirement and tackling barriers such as, socio-economic deprivation, individual motivation and rural deprivation. The Trust will also create a new swimming timetable to bring the community together through a variety of fun swimming activities.
- Kellogg’s Swim 4 Schools from South Cambs School Sport Partnership in the ASA East region. A lesson programme aimed at weak and non-swimming children aged 8-16 years, who are recognised as not being able to meet the Key Stage 2 swimming standard.
- Changing for a better Lido from the Lido Charity Group, based in the ASA South East Region. This project will see the complete renovation of the 40 year-old changing rooms, to improve access and make changing more comfortable.
- Mines a Swim from the Cornwall Aquatics Action Group based in the ASA South West region, which received a grant of over £28,000. The two year project aims to break down the barriers people face when accessing swimming within deprived rural areas of Cornwall. The project will pave the way to participation by reducing activity costs, increasing transport links and creating a friendly and welcoming environment where individuals can improve their health and self-confidence.
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