A Strategy for Masters Swimming in England
In 2007, England had considerably fewer Masters swimmers per head of population than some of its European counterparts such as Germany, Italy, Hungary and Sweden.
The ASA was keen to encourage Masters swimming as a fitness-improving activity and as a sport and so asked consultant Kelvin Juba to pull together a strategy for the next 10 years.
His subsequent document, "A Strategy for Masters swimming in England", outlined ways to increase participation and shape the future of Masters Swimming in England up to 2017.
By reading the strategy you can see the radical recommendations he made regarding the future of Masters Swimming in England, many of which have and are being implemented.