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Adlington and Payne launch SwimBritain

31st May 2013

Double Olympic gold medallist Rebecca Adlington and world open water champion Keri-anne Payne were on hand to help launch a new national swimming initiative.

SwimBritain is a unique relay challenge where teams of four can attempt an open water-style challenge in one of 11 pools around the country in August and September this year.

"We're hoping loads of people will get involved and it will be a great campaign." - double Olympic gold medallist Rebecca AdlingtonBritish Swimming partners British Gas are the driving force behind the scheme as they aim to encourage 500,000 more people to swim regularly by 2015.

“We’re launching the SwimBritain campaign which is very exciting and we’re happy it’s finally been announced,” said Adlington.

“We’re hoping loads of people will get involved and it will be a great campaign.

“SwimBritain is a way for you to get involved with swimming with your family and friends. There’s a team event which you can do. The youngest you can be is eight-years old so children can do it with their family.

“You swim 1000 metres each and it’s just a fun challenge. It’s a way to get people involved in swimming, healthier and active and most importantly enjoying the sport.”

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