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British Swimming Unveil New Brand

14 Jan 2013

British Swimming has today launched its new logo and visual identity.

The organisation began the process of refreshing its visual identity at the start of 2012 with the aim of continuing its reputation as a modern and leading National Governing Body of Sport.

The symbol represents all the aquatic disciplines – the motion of a swimmer through water, the entry of a diver, synchronised swimmers working in unison and opposing water polo teams. The colours consist of Union Flag red and blue with cyan symbolising water.

The introduction of the new logo will be phased in throughout 2013, with the first appearance on athlete kit planned to be the FINA diving World Series in March.

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