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10 Sep 2009

Malmsten AB, a world leader in the provision of moveable floors in pools and Competitor racing lanes, has been appointed as an Official Supplier of British Swimming.

Founded in Sweden in 1974, the Malmsten group of companies sells products and equipment for pools and water sports across the world and aims to lead in terms of new and improved technology, designs and materials.

Malmsten’s exclusive technologies have a strong tradition of being chosen for major international competitions such as Olympic Games and World Championships.

The six-year deal will see Malmsten’s Competitor racing lanes and moveable floors exclusively endorsed by British Swimming, while Malmsten will use their experience and knowledge to compliment work undertaken and advice given by the ASA Facilities Department.

British Swimming Sponsorship Director Katie Brazier is looking forward to forging a strong relationship with Malmsten.

"We are delighted to welcome Malmsten into the British Swimming family,” said Brazier.

“I’m sure that the partnership will provide great benefits for both Malmsten and British Swimming. Together, and working alongside our other official partners and suppliers, we can provide and recommend the best possible advice and products to the swimming industry. ”

Margareta Malmsten, the President and Founder of Malmsten AB, is proud that Malmsten is selected as an Official Supplier of British Swimming.

“The high standards and excellent swimming tradition of British Swimming will be beneficiary to our corporate strategy and we are much looking forward to this working relationship.

“Our goal at Malmsten is to assist our clients in the creation of beautiful, efficient and cost-effective aquatic centres. We sell products and equipment for pools and water sports across the world.

“In Great Britain we work together with two well established suppliers; JP Lennard for the Competitor racing lanes and with Barr + Wray Ltd for our movable floors.

“British Swimming is always among the top nations internationally, and keeps impressing us. With its high goals set to become the best swimming nation in the world, achieving the highest standards at international level including London 2012, it is an honour to be endorsed by British Swimming.”


For further details contact Dave Richards, British Swimming Media Manager, on 01509 632237, 0778 992 6136 or email dave.richards@swimming.org

About British Swimming
British Swimming is the National Governing Body for Swimming, Diving, Synchronised Swimming, Water Polo and Open Water in Great Britain.  It is responsible internationally for the high performance representation of the sport. The members of British Swimming are the three Home Countries national governing bodies of England (ASA), Scotland (Scottish ASA) and Wales. (Welsh ASA)  British Swimming seeks to enable its athletes to achieve gold medal success at the Olympics, Paralympics, World Championships and Commonwealth Games.

About Malmsten AB
Malmsten is focused solely on products and services for pools, water and swimming activities.
We strive to be the leaders in new and improved technology, designs and materials. The Competitor Racing Lane, with its wave absorbing technology optimizes pool conditions for training and competition and was first used in international competitions 1976. The AquaLevel movable floor is a unique design to improve accessibility and pool functioning. We are proud that Malmsten products can be found in aquatic centres across the world.
Our goal has always been to build long-term relationships with our clients and distributors and JP Lennard has been our sole distributor of the Competitor brand in Great Britain since 1976 and we trust our relationship with Barr + Wray will prove the same.

British Swimming Partners

About British Gas
British Gas, the biggest energy supplier in the country, has the lowest carbon intensity of any of the major UK energy suppliers in terms of tonnes of CO2 emitted per megawatt hour of electricity supplied to customers.  The company is one of the biggest investors in renewable power generation, principally offshore wind. Its recently completed Lynn and Inner Dowsing development, off the Lincolnshire coast, is the UK's largest offshore wind development. British Gas is committed to energy efficiency.  Our Energy Savers Report provides free expert advice on how you can cut energy use in the home and, in turn, save money.  So far, the report has shown over 2 million people how they could make an average saving of £175 a year.  To complete a report go to www.britishgas.co.uk/energy-efficiency/energy-savers-report

About Speedo®
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; SPEEDO, the ARROW device, FASTSKIN, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS, FASTSKINFSII, SPEEDO BIOFUSE, SWYM and LZR RACER are registered trademarks of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.

About Kellogg's
The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg's has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg's ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.

European Champs 2016