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Rebecca Adlington joins forces with British Gas

24th August 2009

British Gas, the principal partner of British Swimming announced today that it has formed a powerful new partnership with Rebecca Adlington, Britain’s successful Olympic swimmer.

Rebecca, who won two Gold Medals at the Beijing Olympics and two Bronze Medals at the recent FINA World Championships in Rome will act as an ambassador for British Gas and will be at the forefront of the relationship with British Swimming.

British Gas is passionate about supporting the sport of swimming at every level, from the paddling pool to the podium. From helping children learn a vital life skill, to giving British athletes the best chance of gold medal success.

British Gas Marketing Director, Rick Vlemmiks said “Our partnership with British Swimming goes beyond a traditional sponsorship.  Swimming is important to our customers and to the nation and we want to help grow the sport at all levels.  We want to get Britain swimming and it’s great that Rebecca shares our vision.

“Rebecca has spoken many times of her passion for helping to get kids into the water and improving their skills, so she really helps bridge the gap from paddling pool to podium. We couldn’t think of a better person to front our sponsorship and help us develop our commitment to swimming.”

Rebecca Adlington said “It has been fantastic to see the support that British Gas is giving to swimming in Britain and will continue to give for years to come. Their objective to get more people swimming is great, and one I share, which is why I am so delighted to be working with them more closely.”
 
Rebecca has already appeared in British Gas advertising and will continue to be one of the faces of the ‘Your World’ creative campaign. In addition she will continue to front projects like the British Gas Pools 4 Schools scheme to bring temporary pools to areas of aquatic depravation.

The deal is for four years, which means British Gas will be the power behind Rebecca Adlington well beyond her next Olympic campaign.

The deal was conceived and negotiated by Carat Sponsorship as part of their management of British Gas’ sponsorship of swimming and their relationship with British Swimming (Great Swim Series and Pools 4 Schools).

Notes to editors

Elliott Grady, British Gas Media Relations – 01784 878704 or 07789 579114 or e-mail Elliott.Grady@centrica.com

Chris Hornbuckle, Carat Sponsorship – 07774 680534 or email chris.hornbuckle@carat.com

David Pugh, Marmalade PR - 0794 753 3528

About British Gas
British Gas, the biggest energy supplier in the country, has the lowest carbon intensity of any of the major UK energy suppliers in terms of tonnes of CO2 emitted per megawatt hour of electricity supplied to customers.

British Gas is committed to energy efficiency.  Our Energy Savers Report provides free expert advice on how you can cut energy use in the home and, in turn, save money.  So far, the report has shown over 2 million people how they could make an average saving of £175 a year.  To complete a report go to www.britishgas.co.uk/energy-efficiency/energy-savers-report

British Gas is the principal partner of British Swimming and has pledged £15million to the sport over six years.

About Carat Sponsorship

Carat Sponsorship creates, negotiates and manages integrated associations for brands with content across all consumer touchpoints that deliver transforming results.

www.caratsponsorship.com
 

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