On average one person drowns in the UK every 17 hours. The ASA’s Get Safe campaign seeks to ensure your child isn’t one of them.
Drowning is the third highest cause of accidental death among children with more than half of incidents happening at rivers, lakes, canals and reservoirs.
To help reduce these figures the ASA runs a water safety awareness campaign Get Safe.
The campaign helps pools across the country organise activity sessions which teach children resuscitation skills, how to spot dangers and how to act in an emergency.
The water safety awareness campaign Get Safe highlights that knowledge of water safety is incredibly important and that swimming is the only sport that can save your life.
The campaign raises awareness of:
- The importance of learning to swim and having water confidence.
- Practical water safety skills.
- The knowledge that organised, supervised water-based activity is fun and safe.
- The fact that swimming is a key part of a healthy lifestyle and a great family activity
Tell your children they can learn more about water safety in our Under-16s section here.