Cassie Patten teaching children to swim

Kellogg’s has supported the ASA and British Swimming since 1996 on a grassroots to gold medals programme of swimming in the UK, helping over two million children learn to swim through the Kellogg’s ASA Awards scheme.

Through the partnership, Kellogg’s has also invested £1.5million on community swimming projects, helping more than 65,000 people get into swimming.

Projects have been set up all over the UK to break down the barriers different communities have to taking part in the sport – from introducing special lessons for disabled children to providing transport to pools in rural locations, we’ve worked with local communities to find out what works for them.

Find out more about Kellogg’s on their website here.


website: Skylab