Swim England and DW Fitness First Swimming Week

We have teamed up with DW Fitness First to get more people in the pool this week using our Swim 400m Challenge.

From today until Sunday (11-17 December) DW Fitness First are working in collaboration with Swim England, Swim Wales and Scottish Swimming to encourage their members to take on the Swim 400m Challenge at one of their 120 health clubs across the UK.

We are encouraging swimmers to complete a 400m swim and log their time through our online form. Those that submit a time are in with a chance to win a personalised 12 session training plan. One of our expert coaches will hold an initial consultation with the lucky winner. They will then tailor the plan to suit the individual’s swimming goals.

Plus, DW Fitness First are providing a three day guest pass for non-members during the challenge period.

Our Head of Brand Partnerships Kate Rudkin said: “We are delighted to be working closely with DW Fitness First on their Swimming Week, encouraging their members to take on our Swim 400m Challenge.

“Swim 400m is a great challenge because it really is suitable for everyone. Whether you want to test your swimming fitness and speed, compete against other swimmers or give yourself a goal to work towards, there are lots of ways to use it.

“Swimming is a fantastic form of exercise for people of all ages and abilities and has lots of health and wellbeing benefits. As a result of the partnership with DW Fitness, we are looking forward to seeing more people taking to the pool over the next week, and being inspired to continue swimming more regularly.”

What is the Swim 400m challenge?

Swim 400m sets a progressive goal which swimmers can either work towards, or see an improvement week on week. This helps to encourage non-swimmers to get into the water and current swimmers to swim more regularly.

So, whether you want to beat your personal best, improve your fitness or you are looking to achieve a personal swimming goal, Swim 400m is the perfect challenge for you.

• Click here to find out more about DW Fitness First and find your nearest pool.