The Swim England Learn to Swim Accreditation Programme

The Swim England Learn to Swim Accreditation Programme supports the continuous improvement of learn to swim programmes.

It sets industry standards for the delivery of learn to swim and can assure parents, customers and leisure managers that your provision follows the Swim England good practice guidelines.

Learn to Swim Accreditation Criteria

To achieve Swim England Learn to Swim Accreditation providers must be able to demonstrate they are consistently reaching the standards set by the accreditation criteria.

Criteria covers:

  • Your business development processes;
  • Minimum operating standards;
  • Swimmer pathways;
  • Class structures and programmes;
  • Marketing of learn to swim programme;
  • Quality assurance and customer satisfaction.

How to become accredited

  • Download the guidance notes and full criteria here (PDF)
  • Assess whether your learn to swim provision reaches the required standard.
  • If not (yet), create and apply an action plan to ensure you can achieve the accreditation.
  • Once you have reached the minimum criteria, you can apply for a site assessment visit

Choosing your assessment route

Providers can choose to be assessed in one of two ways: either through a Swim England assessment day or via Sport England’s Quest Plus assessement.  The costs and choices for assessment are  detailed below. For full information on the accreditation, including costs and payments, please contact us via the ’email us’ link below.

Number of SitesCost
1 Site£300 + VAT
2 Sites£600 + VAT
3 Sites£900 + VAT
4+ SitesEmail us for details


1. The Swim England stand-alone assessment module

This is completed in partnership with Right Directions. It involves a one day site visit by an assessor experienced in running learn to swim programmes and assessing industry standards.

It is suitable for:
  • Swim schools
  • Schools
  • Local authority leisure providers

For more information or to apply for an assessment day, contact the Swim England Learn to Swim Team at

2. Quest Plus assessment module

This allows you to apply as part of your Sport England Quest assessment process. Providers who use Sport England’s Quest programme can apply through the Quest Plus programme.

Simply choose Swim England Learn to Swim Accreditation and Swimming Lessons as part of your Quest Plus optional modules.

For further information on Quest, please visit the Quest website here.

Accredited Provider logo and certificate

Once accredited you will receive a certificate and be able to use the Swim England Accredited Provider logo. This quality mark can be used on your promotional material to differentiate your provision and help parents and learners identify you as an accredited provider.

Who can apply for accreditation?

The Swim England Learn to Swim Accreditation is available to all organisations in England delivering a learn to swim programme.

This includes swim schools, school swimming programmes, local authority operators, leisure trusts, private leisure providers and multi-site organisations.