Research and Insight Team24 July 2017
Since 2015 the Swim England Insight Team has been finding out what motivates people to swim. Our regular Insight Reports cover a range of topics that help us to support our partners, and develop our campaigns.
Key research and insight documents
The Research and Insight team has published a range of documents relating to Clubs and Members, young people learning to swim, and facility management. There are also a range of best practice documents to support people involved in teaching swimming or managing pools or clubs.
- Swim England Tracker: a look at the swimming landscape.
- Swim Census 2018: understanding the learn to swim market and swimming workforce.
Any questions? Email the Insight Team via firstname.lastname@example.org
The Three Frontier model
Central to our research and work is the Three Frontier model. This is our framework for getting more people swimming. The frontiers are:
- Improving the environment
- Tailoring the offer
- Increasing the visibility and relevance
Each Frontier represents an opportunity to grow swimming. It’s critical to address all three to bring in new audiences and retain existing audiences.