Swim Group Marketing Sub-Group

The Swim Group Marketing Sub-Group was established through the Swim Group. It is made up of representatives from across the sport and leisure sectors.

The aim of the group is to increase the overall visibility of swimming by coordinating messages and communications across the sector.

In October 2017 the Love Swimming campaign launched. Created by the Swim Group Marketing Sub-Group, Love Swimming will run for two years and aims to encourage many more people to go swimming.

Industry partners:

  • Active Nation
  • Circadian Trust
  • Everyone Active
  • Freedom Leisure
  • Gateshead Council
  • GLL
  • Leicester City Council
  • Nottingham City Council
  • Nuffield Health
  • Places for People
  • Serco