Because Their Console Doesn’t Work Underwater

In October 2017, we launched the first wave of our #LoveSwimming campaign, raising awareness of the benefits of swimming and encouraging participation across the country. The first wave was called ‘Because Their Console Doesn’t Work Underwater’.

Because Their Console Doesn’t Work Underwater

The swimming industry has joined forces to inspire families to swap screen time for swim time and Love Swimming.

In the digital age, families are spending a great deal of time in front of their screens.

Whether it’s the kids playing on their console, Dad in front of the TV or Mum online, we have never been more connected to the world via the internet, but disconnected within the family unit.

Watch the video

Swim England and nine industry partners have come together to encourage people across the country to get off their screens and back into family fun at their local pool.

Swimming together just once a week creates a precious opportunity for quality family time, being active and reconnecting with the real world.

Plus, the pool is one of the few places you can completely escape the digital world compared to other family activities.

Get in the pool

It’s easy to Love Swimming with us. Simply enter your postcode into pool finder below for a list of your nearest swimming pools.