RLSS prepares for Drowning Prevention Week 2014

4 June 2014

The Royal Life Saving Society UK (RLSS UK) is running their annual Drowning Prevention Week campaign, starting on the 21st June.

Accidental death by drowning is the third most common cause of death in children in the UK and around 400 people across all age groups drown each year. Many that survive are often left with injuries that are life changing.

You can access free resources hereThe summer holidays are one of the most important times for families to be aware of water safety, whether they plan to go abroad or simply to seaside locations in the UK.

One in 10 parents say their child only swims on holiday, yet for the most part, they will have no awareness of the dangers of open water.

The RLSS UK campaign is designed to raise awareness of the dangers that children face whilst swimming in open water, and links closely to the ASA’s own water safety campaign ‘Get Safe’.

You can access a host of free resources that can help spread an awareness of the dangers of water and advice on staying safe. These include films, activities, leaflets and pool session ideas.

Holidaying in Bude, Bournemouth or South Shields? Find out about SwimSafeIf you are holidaying with your family in Bude, Bournemouth or South Shields this summer holiday why not book your child onto a free ‘SwimSafe’ beach and water safety course run by the ASA and Royal National Lifeboat Institution (RNLI).

Together we are confident that if children are taught the importance of the SAFE code, many of the accidental deaths by drowning in the UK could be avoided.

The SAFE code

Spot - Spot the dangers

  • Check for hazards such as currents or deep water
  • Consider what could be hidden under the water
  • Be careful of unsafe banks, stay well back from the edge

Advice – Take advice

  • Always read the signs
  • Only swim where there is a lifeguard
  • Wear buoyancy aids and life jackets

Friend – Go with a friend

  • Always swim with friends or family
  • Friends can get help
  • Never swim alone

Emergency – Know what to do in an emergency

  • Find the nearest phone and call 999
  • Shout loudly to attract attention
  • Never enter the water to save someone
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