The Kellogg’s ASA Swimtastic Awards 2010 focus – Wednesday

17 November 2010

The Kellogg’s ASA Swimtastic Awards celebrate the outstanding achievements in the pool in 2010.

We will countdown to Saturday’s awards ceremony with a focus on the nominees for two awards each day in the run-up to the event.

Wednesday’s spotlight is on the nominees for the Fundraising Award and Facility Operator of the Year.

To see Tuesday's nominee feature, click here.


This award is presented to an individual or group who have raised money for good causes through swimming.

Ryan John and Oliver Shopland – four and three years old from Crynant and Carmel, South Wales

•    Ryan had the idea to raise money for the Golden Grove Mansion Appeal, which aims to restore a Llandeilo mansion for the first Welsh convalescent home and Post Traumatic Stress Disorder treatment centre, after overhearing a conversation his mum was having.
•    Teaming up with Oliver, the boys managed to raise more than £1,500 in sponsorship and swim five circuits of the Wales National Pool in Swansea – about 335m altogether.

Emilia Jones – eight years old from Darlington, County Durham

•    Emilia completed a 2000m sponsored swim for the charity ‘Action for ME’ and raised more than £450 after her mum Lynne was diagnosed with the condition.
•    Emilia’s mum has tried to shield the effects of the condition from Emilia and her younger sibling but Emilia is keen to help out as much as possible.

Mia Stillwell (‘Team Mia’) – four years old from Ryde, Isle of Wight

•    Mia and five friends – all of whom were under five years old at the time – raised more than £50 after swimming 33 lengths between them in an hour as part of the Isle of Wight Lions Club Swimathon.
•    Under the name ‘Team Mia’, the group were raising money for the Earl Mountbatten Hospice and St Mary’s Children’s Hospital – an important cause for Mia because she was diagnosed with leukaemia just a week before her third birthday and is still undergoing treatment



•    GLL manages over 70 public leisure centres, including swimming pools, within London and the M25 area.
•    By the end of 2010 they are expected to have sold more than 45,000 Kellogg’s ASA Awards.
•    They also use many other ASA products and services in their pools, such as Swim a Song, the best way to introduce youngsters to the pool. Their teachers gain their qualifications with the Institute of Swimming.

Parkwood Leisure

•    Parkwood Leisure specialises in the development and operation of leisure facilities.
•    Since the formation of the Company in 1995, Parkwood Leisure has increased its portfolio to over 80 facilities working with 26 clients across England and Wales.
•    By the end of 2010 they are expected to have sold more than 27,000 Kellogg’s ASA Awards.
•    Many of their sites are training teachers using the Institute of Swimming – aquatics biggest and best training provider.

DC Leisure

•    DC Leisure has a 19 year track record of achievement, identifying issues and implementing improvements of real worth for its customers across its 110 sites and 31 clients.
•    By the end of 2010 they are expected to have sold more than 60,000 Kellogg’s ASA Awards.
•    They also use many other ASA products and services in their pools, such as British Gas Swimfit – the gym-style programme for the pool.
•    DC Leisure also has a service level agreement with the Institute of Swimming to ensure all teachers are fully ASA qualified.

Stay tuned to the ASA section of for more build-up as well as photos and news stories from the event.

To find out more about the Kellogg's ASA Swimtastic Awards, click here.

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