Sport England survey reveals upward trend in swimming

12 December 2013

The number of people swimming has increased by 48,800 in the last six months, according to official statistics published today by Sport England.

The statistics also point to an emerging trend over the last two years, with a net gain of 125,000 participants in the sport.   The number of people swimming at least 30 minutes once a week now stands at 2.93 million people (2,934,200)

The Active People Survey is an annual, in-depth measure of the nation’s sporting habits and is the biggest of its kind in Europe. Today’s results show that number of people playing sport regularly in England overall remains higher than at any time before the London 2012 Olympics and Paralympics.

Britain is the first host nation to have delivered a sustained increase in the number of people playing sport after the Games and today’s data shows the continuing positive impact of London 2012 on people’s sporting habits.

Paul Davies, ASA Director of Get People Swimming said, “We are encouraged by the emerging trend in participation over the last two years, with a net gain of 125,000 participants in swimming. 

"Despite this positive result there is still much work to do in order to drive sustained growth.   We have some strong plans, which we are confident in, so will continue to work, alongside our partners and the pool industry, on developing and refining innovative and high profile programmes of activity.  These will be built on the ASA’s continually improving insight into how to reach and attract more people in to the water, and retain those already swimming.”

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