The Swim England Strategy

We have a clear ambition. We want to create a society where everyone has the opportunity to learn how to swim, is supported to develop their skills, and enjoys the water throughout their lifetime. That is why we have launched our new Swim England strategy, Towards a nation swimming: a strategic plan for swimming in England 2017-21.

Our vision

A nation swimming.

Our mission

Creating a happier, healthier and more successful nation through swimming.

Our strategy lays out our focus for the next four years. It reinforces our commitment to supporting everyone involved in swimming: our members, our partners, the swimming workforce, those learning to swim, and those who already swim regularly.

Towards a nation swimming

To support our vision of a nation swimming we have set the following strategic objectives:

  • Provide strong leadership and be the recognised authority for swimming
  • Substantially increase the number of people able to swim
  • Significantly grow the number and diversity of people enjoying and benefitting from regular swimming
  • Create a world leading talent system for all our disciplines
  • Deliver a high quality, diverse and motivated workforce within swimming
  • Strengthening our organisational sustainability for future generations

We are committed to ensuring everyone is able to take part in swimming in a way that suits them. Behind each of the above objectives we explain how we will work towards these over the next four years.

Download the Swim England strategy

  • Download Towards a nation swimming: a strategic plan for swimming in England 2017-21, or read it using the online viewer below.

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Read previous strategies

Other home nations

This is the first strategy that focuses solely on swimming in England. Click on the relevant links to find out more about swimming in ScotlandWales, and Ireland.

To read the British Swimming strategic plan click here.

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