Swim England

A nation swimming

Help fight for cleaner waters, better access and increased safety for open water swimmers

Advertising with Swim England

Swim England is the national governing body for swimming, the largest participation sport in England. Our focus is helping people learn how to swim, enjoy the water, and compete in our sport’s disciplines of swimming, diving, water polo and artistic swimming.

Our audiences across our various channels, both digital and print, are all engaged and enthusiastic about swimming and aquatic sport. We offer a varied portfolio of effective ways to reach these audiences, including our members and the wider world of aquatics, allowing you to direct your campaign to exactly the right people.

These options offer you, as an advertiser, the best ways to target these particular groups with specific, well-positioned advertising campaigns. We can help you put together the most suitable package to help you target your chosen audience in the most effective way.

Our packages for 2022 will be announced very soon so watch this space. In the meantime, if you have a campaign in mind, please get in touch to register your interest. 

Why advertise with Swim England?

Versatile choice of options
– Online banners
– E-newsletter banners
– Event programmes
– Online jobs portal
Large but highly-targeted audience
– Almost 3 million annual unique site visitors
– Engaged E-newsletter subscribers
– Majority ABC1 Professionals
– Unique packages and niche audiences
What we do to help you
– Help and advice about your options
– Simple booking process
– Friendly customer service

Advertising Options

Banner advertising on swimming.org

The swimming.org network of sites attracts almost 3 million visitors per year. It offers a unique opportunity to reach a varied audience of swimmers and people engaged in aquatic sport through its different areas, known as ‘hubs’.Each hub can help you to target a different type of potential customer by focusing your campaign directly towards its visitors. Whether you’re trying to reach out to families, parents with children learning to swim, club swimmers or teachers and coaches, each hub offers something different. Prices are very competitive and suit all budgets.

Swim England E-newsletters

If you would like to promote your brand to our members or place your campaign directly in front of key audiences and decision makers, our monthly e-newsletters offer the best way to do that.By featuring in our communications to members, swimming providers, or swimming professionals, you can directly and effectively reach your chosen target audience.

We currently have three e-newsletters available, one which allows member offer promotions and two which carry advertising. More opportunities will follow shortly.

Swim England national events

An opportunity to advertise in our range of event programmes and at national events, reaching spectators and competitors in each discipline.

Careers in Aquatics jobs portal

Our unique online jobs service, helping to fill all types of aquatic vacancies. Packages include promotion via social media and our popular fortnightly Jobs Update newsletter which goes to around 27,000 recipients (as at December 2019). To book advertising on Careers in Aquatics, start with our Post a Job page.


Contacting our advertising department couldn’t be easier. Whether you have a query about space availability or want to talk about a combined package across our media, we’re here to help.

Email: advertising@swimming.org
Tel: 01509 640231