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Banner advertising on swimming.org

The swimming.org network of sites attracts almost 3 million visitors per year. It offers a unique opportunity reach a varied audience of swimmers and people engaged in aquatic sport through its different areas, known as ‘hubs’.

Each hub can help you to target a different type of potential customer by focusing your campaign directly towards its visitors. Whether you’re trying to reach out to families, parents with children learning to swim, club swimmers or teachers and coaches, each hub offers something different. Prices start from just £22.50 + VAT per month and our minimum order value is just £75 + VAT.

Options

Each site has its own combination of banner advertising spaces and/or advertorial content designed to work best for that site. The options available will be explained below.

Full pricing will be published soon. In the meantime, as we add sections, please contact us for details if the one you would like is not shown.

Banner advertising

Most pages on our website carry more than one ad space. allowing you to choose both your audience and which position or size space works best for your campaign and budget. Most spaces can be booked by a single advertiser or as a shared space between several advertisers.  The page views shown for a site are average page views per month based on the whole space. A share of a space would expect to attract a proportion of views. If you would like to have exclusivity for a chosen audience or target your key audience via multiple sites, that’s no problem. Contact us if you would like to discuss a package.

Banner options explained

Most hubs carry three sizes of advertisement, described as:

  • Header and footer spaces (as the names suggest, at the top and bottom of the page).
  • MPU space situated in the side bar of all pages.
  • In-page leaderboard space situated within the content of news stories.
Advertorial

If you would prefer to take a content-based approach rather than place banner advertisements, you might consider advertorial. Most hubs can carry advertorial. Our advertorial package typically includes a page of content on your chosen site plus social media promotion of the campaign. Advertorial is priced per month but you may choose how long you wish to run your campaign for and this can be priced accordingly. To request further details or to book a package. please click here to go straight to our enquiry form.

Prices

Please select a hub from the dropdown menu below for further details. If you do not see your desired hub yet, please check back soon.

Please note our minimum order value is £75 + VAT.

Swim England hub

This is our B2B hub which features all of our brand and industry news and features as well as being home to sections serving clubs, teachers, operators and educators with key information that they require.

Advertise across the whole hub or choose to target one or more of these specific audiences.

This website carries three sizes of advertisement:

  • Header and footer spaces.
  • MPU space.
  • In-page leaderboard space within news stories.

Please see below for banner sizes and specification.

Advertorial packages are available on this site. Please see below.

Website
Page Views (Avg)
Size or format
CPM
Sole or Share
Typical price per month
Annual price (10% disc)
Swim England B2B (full hub) 90kHeader£25Sole£2,250.00£24,300.00
Shared£562.50£6,075.00
MPU£10Sole£900.00£9,720.00
Shared £225.00£2,430.00
Footer £8Sole£720.00£7,776.00
Shared £180.00£1,944.00
Advertorial £10N/A£900.00£9,720.00
Club Support hub only20kMPU £15Sole£300.00£3,240.00
Shared £75.00£810.00
Advertorial £10N/A£200.00£2,160.00
Teaching hub only 16kMPU£15Sole£240.00£2,592.00
Shared £60.00£648.00
Advertorial £10N/A£160.00£1,728.00
Operator hub only 1kMPU£15Sole£15.00£162.00
Shared
Educator hub only 1.5kMPU£15Sole£22.50£243.00
Shared
Swim England news pages3.6kIn-page£25Sole£90.00£972.00
Shared

Competitive Swimming

This hub is dedicated to competitive swimming, from starting out in competitions, through events and news, to the elite level of the sport.

This website carries three sizes of advertisement:

  • Header and footer spaces.
  • MPU space.
  • In-page leaderboard space within news stories.

Please see below for banner sizes and specification.

Advertorial packages are available on this site. Please see below.

Website
Page Views (Avg)
Size/format
CPM
Sole or Share
Typical price per month
Annual price (10% disc)
Competitive Swimming110kHeader£25Sole£2,750.00£29,700.00
(excluding events)Shared£687.50£7,425.00
MPU£15Sole£1,650.00£17,820.00
Shared £412.50£4,455.00
Footer £8Sole£880.00£9,504.00
Shared £220.00£2,376.00
Advertorial £10N/A£1,100.00
Open Water news pages 12.5kIn-page£25Sole£312.50£3,375.00
(excluding events)Shared

Open Water Swimming

This hub is the home for all content and news relating to open water swimming. This is a fast growing audience that is interested in both the recreational and competitive elements of swimming in open water. The site features articles, news, tips and advice.

This website carries three sizes of advertisement:

  • Header and footer spaces.
  • MPU space.
  • In-page leaderboard space within news stories.

Please see below for banner sizes and specification.

Advertorial packages are available on this site. Please see below.

Website
Page Views (Avg)
Size/format
CPM
Sole or Share
Typical price per month
Annual price (10% disc)
Open Water Swimming 18k Header£25Sole£450.00£4,860.00
Shared£112.50£1,215.00
MPU£15Sole£270.00£2,916.00
Shared £67.50£729.00
Footer £8Sole£144.00£1,555.20
Shared £36.00£388.80
Advertorial £10N/A£180.00
Open Water news pages 3kIn-page£25Sole£75.00£810.00
Shared

Learn to Swim

Our Learn to Swim hub supports the Swim England Learn to Swim programme, acting as a resource for parents, families and learners. The site is complemented by our My Learn to Swim app where children and parents/families can get more out of the Learn to Swim Programme.

Advertising runs across the whole website with options for appearing on all pages or just within the news section.

This website carries two sizes of advertisement:

  • Header and footer spaces.
  • MPU space.

Please see below for banner sizes and specification.

Advertorial packages are available on this site. Please see below.

Website
Page Views (Avg)
Size/format
CPM
Sole or Share
Typical price per month
Annual price (10% disc)
Learn to Swim hub100kHeader£25Sole£2,500.00£27,000.00
Shared£625.00£6,750.00
MPU£15Sole£1,500.00£16,200.00
Shared £375.00£4,050.00
Footer £8Sole£800.00£8,640.00
Shared £200.00£2,160.00
Advertorial £10N/A£1,000.00

Members

The Members hub is home to content for Swim England members, including club and Just Swim members. This hub is where we promote all member offers so banner advertising on here pairs well with a member offer in our Members newsletter package.

Advertising booked on this hub shows across the website

This website carries two sizes of advertisement:

  • Header and footer spaces.
  • MPU space.

Please see below for banner sizes and specification.

Advertorial packages are available on this site. Please see below.

Website
Page Views (Avg)
Size/format
CPM
Sole or Share
Typical price per month
Annual price (10% disc)
Members hub50kHeader£25Sole£1,250.00£13,500.00
Shared£312.50£3,375.00
MPU£15Sole£750.00£8,100.00
Shared £187.50£2,025.00
Footer £8Sole£400.00£4,320.00
Shared £100.00£1,080.00
Advertorial £10N/A£500.00

Just Swim

The Just Swim hub focuses on swimming for health,fitness and wellness, including the popular Love Swimming campaign plus articles and blogs from people who swim. It also includes tips and advice from experts on improving swimming technique.

Just Swim carries two sizes of advertisement:

  • Header and footer spaces.
  • MPU space.

Please see below for banner sizes and specification.

Advertorial packages are available on this site. Please see below.

Website
Page Views (Avg)
Size/format
CPM
Sole or Share
Typical price per month
Annual price (10% disc)
Just Swim hub65kHeader£25Sole£1,625.00£17,550.00
Shared£406.25£4,387.50
MPU£10Sole£650.00£7,020.00
Shared £162.50£1,755.00
Footer £8Sole£520.00£5,616.00
Shared £130.00£1,404.00
Advertorial £10N/A£650.00

PoolFinder

PoolFinder is Swim England’s bespoke database which helps people find a local pool, club or swim school. The table below shows prices for advertising on this site.

This hub carries three sizes of advertisement:

  • Header and footer spaces on all pages.
  • Leaderboard appearing on facility pages.
  • MPU space in the side bar of search results pages.

Masters Swimming

The Masters hub is home to masters news, competition information, training tips and other content of interest to this highly-engaged audience.

This website carries three sizes of advertisement:

  • Header and footer spaces.
  • MPU space.
  • In-page leaderboard space within news stories.

Please see below for banner sizes and specification.

Advertorial packages are available on this site. Please see below.

Website
Page Views (Avg)
Size/format
CPM
Sole or Share
Typical price per month
Annual price (10% disc)
Masters hub62kHeader£25Sole£1,550.00£16,740.00
(excluding events)Shared£387.50£4,185.00
MPU£15Sole£930.00£10,044.00
Shared £232.50£2,511.00
Footer £8Sole£496.00£5,356.80
Shared £124.00£1,339.20
Advertorial £10N/A£620.00
Masters news pages 3.2kIn-page£25Sole£80.00£864.00
(excluding events)Shared

Diving

This hub is the place to find all the latest news and information about competitive diving. The sections cover getting started, clubs, coaching and events as well as news from the sport.

This website carries three sizes of advertisement:

  • Header and footer spaces.
  • MPU space.
  • In-page leaderboard space within news stories.

Artistic Swimming

This hub is the where you find features, news and all the latest information about artistic swimming. It has sections covering news, how to get started in the sport, competing, events and masters artistic swimming.

This website carries three sizes of advertisement:

  • Header and footer spaces.
  • MPU space.
  • In-page leaderboard space within news stories.

Water Polo

This hub is the home of water polo. It has the latest news and features as well as content about starting out, competing and developing in the sport. It also holds information about getting involved as a coach or official.

This website carries three sizes of advertisement:

  • Header and footer spaces.
  • MPU space.
  • In-page leaderboard space within news stories.

Careers in Aquatics

Careers in Aquatics is Swim England’s innovative custom-built jobs portal, bringing employers together with thousands of aquatic professionals. This is our one-stop-shop for recruiters and job seekers.

This website carries ones size of advertisement:

  • MPU space.

An excellent complement to advertising on this site is a banner advertisement in the Jobs Update newsletter.

Please see below for banner sizes and specification.

Advertorial packages are available on this site. Please see below.

Website
Page Views (Avg)
Size/format
CPM
Sole or Share
Typical price per month
Annual price (10% disc)
Careers in Aquatics 71kMPU£10Sole£710.00£7,668.00
Shared £177.50£1,917.00
Advertorial £10N/A£710.00

Swim England Qualifications

Swim England Qualifications is the body that develops Swim England’s industry-recognised teaching and coaching qualifications and awards certificates. This site is a great way to reach aquatic professionals that have completed a qualification or are interested in training.

This website carries two sizes of advertisement:

  • Header and footer spaces.
  • MPU space.

Institute of Swimming (IoS)

This site is home to the Institute of Swimming (IoS), the leading provider of Swim England qualifications and aquatics courses, With sections dedicated to information about courses and IoS membership and insurance, it’s a very busy site and a valued resource for aquatic professionals and those looking to train.

This hub currently carries one size of advertisement:

  • Leaderboard space situated within key content pages.

School Swimming

This hub is designed to support swimming and water safety in schools, providing a valuable resource to schools delivering swimming as part of the national curriculum.

This website carries two sizes of advertisement:

  • Header and footer spaces.
  • MPU space.

Banner sizes and placement:

Header and Footer leader board spaces: these are 728 x 90 pixel banners, positioned at the top and bottom of the page on desktop view. On mobile devices, a 300 x 250 pixel banner will show. (You will be asked to provide both sizes when booking this option).

MPU spaces: a 300 x 250 pixel banner, usually situated within the right-hand side bar. Most hubs feature two MPU spaces.

In-page spaces (introduced in 2020): a 320 x 250 pixel banner, situated within content, eg news stories, Articles of more than 200 words may contain more than one banner ad.

Artwork/Creatives:

Banner artwork should be provided as a JPEG or GIF, at the specified size, along with details of the link you wish to use.

Note: If you use an animated GIF, impressions and click through rates will be tracked as one image.

For full artwork imagery and branding guidelines, please see below.

Guidelines for product imagery/creatives
Due to category exclusivity agreements we have in place with our partners, some restrictions apply to products that may be advertised and the imagery and branding used within advertising placed on swimming.org. Advertisements may be placed for any products within the permitted product list (see below) and for all partner-branded products. Products on the excluded product list (see below) may only be promoted by retailers, providing any product images are unbranded or the advertisement shows a composite image of multiple brands with equal presence and discreet logos. For example, a banner may show a retailer’s company name and logo and link through to an online shop. No solo brands may be promoted.
Permitted product list:
Wearable fitness technology, drinking bottles, products and services (watches, stopwatches, clocks, timepieces, jewellery and time keeping equipment).
Excluded product list:
Active competition swimwear; swim accessories (goggles and swim caps); beachwear inc leisure swimwear; aerobic fitness wear; sports underwear; sport lifestyle wear (tracksuits, t-shirts, polo shirts, shorts, trousers and pool footwear); sport caps, hats; sport socks; sport bags; training aids including paddles and floats; backstroke flags; towels/bath robes/chamois; and wetsuits.

How to book

  1. Choose your preferred package
  2. Complete our booking form with details of your preferred package.
  3. We will check availability and confirm the booking details back to you and arrange payment.
  4. Once confirmed, send your artwork to us by the relevant deadline.

If you’d like to discuss the options before booking anything, please contact our advertising department.

Payment

Payment can be made in one of two ways:

  • New customers – payment is made online, with a debit or credit or debit card. We use PayPal invoicing which does not require a PayPal account. When your booking is confirmed, we will provide details how to pay. If you would like to apply for a customer account for future bookings, you can pay for your first booking and request a credit application form.
  • Existing account customers – if you already have a credit account for advertising with Swim England Trading Limited*, we’ll be able to process your booking and send you an invoice. In this instance, payment terms are 30 days.

*Please note: This is separate to any account you may have with The Institute of Swimming. If you have an account with one of these companies, please let us know.

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