Swim England
Business Solutions
The aquatics experts
With more than 150 years of experience, we work in the heart of the industry. We have a clear ambition to create a society where everyone has the opportunity to learn how to swim, is supported to develop their skills, and safely enjoy the water throughout their lifetime.
Our mission is simple, to empower excellence through collaboration.
Working collaboratively with partners throughout the sector, we offer a supportive approach to business growth and strategic development. Harnessing an insight-led methodology, our aim is to incorporate industry-leading insight, experience and best practice knowledge to help operators create sustainable solutions to aquatic business development.
What can we do for you?
Swim England business engagement team can provide full-service support to support partners in maximising their aquatic assets. Swim England will utilise national benchmarking and insight to produce comprehensive and robust strategic analysis aligned to partner goals. Swim England report will provide a foundation for growth to promote long-term sustainability and growth. Full consultancy and reports are presented and more information is available on request.
Single site full Aquatic Review (inc Latent Demand analysis)
Choose from a variety of products and services, from Swim England’s full suite of business solution services, to create a full strategic analysis to complement your long term strategic direction. Swim England will write a full Aquatic Review that can be incorporated directly into an Aquatic Strategy.
The review will not only make recommendations but will present an action plan for growth inclusive of recommended targets.
Find out more information here.
Read an update on Durham County Council’s Full Aquatic Review.
Read about Calderdale Council’s Full Aquatic Review progress.
Multi-site full Aquatic Review (inc Latent Demand analysis)
Choose from a variety of products and services, from Swim England’s full suite of business solution services, to create a full strategic analysis to complement your long term strategic direction across all of your aquatic assets. Swim England will write a full Aquatic Review that can be incorporated directly into an Aquatic Strategy.
The review will not only make recommendations but will present an action plan for growth inclusive of recommended targets.
Find out more information here.
Read an update on Durham County Council’s Full Aquatic Review.
Read about Calderdale Council’s Full Aquatic Review progress.
Utilising Swim England’s aquatic latent demand tool, which analyses local authority available pool space, population data, competitor analysis and Swim England parent research, Swim England will present accurate targets per facility based on our latent demand findings. Presented in a detailed report.
Building on the Latent Demand Review, the Learn to Swim Growth Plan brings together audit, insight and action into one integrated approach.
Combining data, sector expertise and practical guidance, it helps operators understand performance, identify local opportunity and unlock facility capacity potential. It translates this into realistic growth targets and actions that support sustainable programme growth.
A desktop analysis of learn to swim occupancy data with recommendations to help identify business needs.
An enhanced review of the Learn to Swim programme following completion of the Learn to Swim Health Check. This will address the recommendations made through the Health Check and can include analysis of awards data, pool configurations, benchmarking against potential overall capacity.
Pool schematics designed by Swim England Technical Aquatic Managers, to enhance learn to swim business opportunities following a Learn to Swim Health Check. This will include training delivered virtually to all staff on configuring the pool, the rationale for change and how to teach in each layout.
The Swim England Learn to Swim Team deliver bespoke online workshops on the Learn to Swim Programme. These interactive sessions are designed for Swim England partners delivering any of the four Learn to Swim Frameworks.
A scheme of work is a structured document that swimming teachers can use to ensure their swimming lessons are progressive and assessment standards are met. Find out more here.
Swim England will review your Learn to Swim management system and make recommendations for improvements. On completion of the review, Swim England can make the relevant changes on your learn to swim management system to ensure you are using your system in the most efficient way possible.
Workforce Health Check
Survey of the workforce to understand what qualifications are currently held and areas for development. Analysis of workforce to identify gaps and opportunities.
Swimming Teacher Observations
Identify areas for improvement and aid the creation of training and development plans for swimming teacher workforces. Delivered by Swim England tutors.
Find out more information here.
Read the Q&A article with Parkwood Leisure.
Recruitment Academy
An end to end recruitment and training service that sees the Institute of Swimming recruit, develop and qualify swimming teachers for their partners, absorbing all costs until the teachers are ready for employment.
Environmental Audit
Part of the Water Wellbeing Accreditation, providing pool operators with a step-by-step process to be able to identify what and where barriers might exist, so you can evaluate how these can be removed.
Can be completed by an individual at the centre or there is an option of a Swim England member of staff conducting the audit in person.
Water Wellbeing Accreditation
Three stage programme to support a pool in increasing participation for those with long-term health conditions. Accessible and inclusive, personalised aquatic activity and demonstrating impact. Approved by the Faculty of Sports and Exercise Medicine.
Framework for Growing Swimming
Having conducted a piece of behaviour change research, Swim England have developed a framework for growing swimming participation. The framework is based on 3 frontiers, with each frontier representing an opportunity to grow swimming. It is critical to address all 3 areas to bring in new audiences and retain existing ones.
This checklist aims to help understand which elements of the framework for growing swimming are being delivered successfully by a site and where there may be room for improvement.
Club and Pathway Health Check
Desktop analysis of club activity, swimmer pathway and operator-club relationships. Utilising club-operator toolkit to support.
Club and Pathway Review
In depth analysis of club activity, swimmer pathway and operator-club relationship, resulting in a report, areas for improvement and tailored aquatic pathway proposal for area.
Analysis to include Club and Pathway Health Check, plus; individual consultation meetings with each club, geographical mapping of club activity and membership, pool time analysis and financial modelling for club long-term sustainability.
Working collaboratively with partners throughout the sector, we offer a supportive approach to business growth and strategic development. Harnessing an insight led methodology, the business solution aims to incorporate industry-leading insight, experience and best practice knowledge to help operators create sustainable solutions to aquatic business development. We work with you – for you. We want to share the aspirations of your organisation, to grow aquatic provisions, in turn increasing the opportunity for swimming within a locality and strengthening the financial position of the operator.
Practically this is presented in two main ways, firstly full-service consultancy reports and secondly via our menu of opportunities that highlight a variety of products and services to support your business development needs and maximise your aquatic assets.
To find out how we could help, please contact [email protected].
All projects are bespoke to each partner and the associated objectives, so the length will vary accordingly. However, a detailed action plan and timeline will be agreed upon at the start of the project.
Regardless of the length of each project, Swim England will support partners post-delivery of objectives over the long-term and connect to wider support available from the national governing body and key external stakeholders.
If you are aiming to maximise your aquatic assets and explore growth opportunities, then business solutions is likely for you. With a variety of products and services available there are lots of options for every type of aquatic asset, budget and organisational type.
However, we recommend a free consultation with our dedicated engagement team to explore your needs and help tailor any support, get in contact with us using the below details.
Swim England’s consultative partner approach will ensure that all products and services are bespoke to each partner, so if you have a need that you feel isn’t met by the menu of opportunities, then please reach out and we can arrange a follow-up call.
Many of our existing products and service have been created response as a response to partner requests and needs.
Prices are available upon request for each product and service. Many of the products and services are free to access.
Any Swim England partners will also qualify for preferential pricing options. Contact us at [email protected] for more information.
All products and services can be picked up at any point to support your strategic direction. Each project will include post-delivery support from Swim England’s dedicated engagement team.
Leisure Trust
Investment: £10,800
ROI demonstrated of approx. £1.4 million
“From the initial conceptual meeting to the implementation of the recommendations, IOS have been extremely responsive and been able to deliver at a very quick pace. This has underpinned their ability to deliver at every juncture and have provided an exceptional level of advice, guidance and support. Should all recommendations be successfully implemented, there will be a significant increase in swimmers across the County, a well trained and sustainable workforce to deliver a revamped learn to swim scheme with a new developmental pathway identified, all leading to increased income and reputation.”
Single Site
Investment: £6,950
ROI demonstrated of approx. £90,000
‘The support and expertise offered by Swim England was invaluable. We simply don’t have access to this sort of data internally and rely heavily on external support. The potential income generation outlined as a result of this project has allowed us to build a case for greater capital investment’