Cost of Swim England’s Learn to Swim Awards set to rise by three per cent

The price of Swim England’s Learn to Swim Awards are to rise by three per cent from 1 April 2024.

A cloth badge and certificate will cost £2.25 – up from the current price of £2.18.

Income generated from the sale of the Learn to Swim Awards is reinvested in Swim England and funds key areas of the charity’s work.

This includes:

• Ensuring the Swim England Learn To Swim programme syllabus remains world-leading, providing children and adults with the best framework to learn a vital skill
• Developing the new Swim School membership – where premium members receive 10 per cent discount on awards purchased.
• Free content on Swim England’s Vimeo site, including Learn to Swim minis
• Providing Learn to Swim flash cards in 18 different languages
• Free digital downloadable resources which will be incorporated into Swim England’s new online store, which is due to launch later this year
• Continuing to update the free Swim England Learn to Swim app, which celebrates children collecting more Learn to Swim Awards by unlocking more characters and stickers as they progress through the Swim England Learn to Swim Programme.

Katie Towner, Swim England head of Learn to Swim, said the increase was below the current rate of inflation and had been kept to the absolute minimum.

She added: “The awards continue to be incredibly popular as they celebrate an achievement in everyone’s learn to swim journey.

“All the proceeds help fund Swim England’s work to get a nation swimming and our long-term vision to increase participation and make our sports and activities accessible, inclusive and safe for everyone.

“The economic climate continues to create challenges for all organisations, which is why we’ve kept the increase to a minimum.

“However, the awards still represent excellent value for money, especially as it’s reinvested into helping ensure we can offer the necessary support and services to our members, clubs, swim schools and learn to swim providers.”

Swim England Swim School standard members and SwimMark clubs will continue to receive a five per cent discount on their purchases, and all bulk-buying discount levels remain in place for those customers who purchase large volumes of Swim England Learn to Swim Awards

There’s also no change in postage and packing prices.

To purchase Swim England Learn to Swim Awards, visit the Swim England online shop. Download the free digital marketing toolkits, click here.

To speak to one of Swim England’s dedicated Learn to Swim team, email [email protected].