Swim England joins forces with Disney to inspire families to enjoy the water15 February 2019
To the swimming pool … and beyond!
This summer we are encouraging thousands of families to enjoy the water, with a programme featuring some of Disney’s most recognisable, popular characters including Woody, Buzz Lightyear and the gang from Toy Story 4, the upcoming movie from Disney•Pixar.
Swim England has joined forces with Disney in an exciting new collaboration which aims to inspire families to love swimming and learn an essential life skill.
Some of Disney’s most-loved characters, including Buzz and Woody from Disney•Pixar’s Toy Story, Disney’s Mickey Mouse and Friends plus key characters from the upcoming Disney Frozen 2 will be featured as part of the year-long campaign taking place at more than 250 pools nationwide.
Kicking off in June 2019 to coincide with the release of Disney•Pixar’s Toy Story 4 at cinemas across the country, swimming pools will hold Disney-inspired fun swim sessions lasting 45 minutes, aimed at families with children aged between three and eleven-years-old.
Each session will feature 10 games and activities focused on core aquatic skills and inspired by Disney storytelling, to help make them enjoyable for the whole family.
Kate Rudkin, Swim England Head of Partnerships, said: “Children have very vivid imaginations, so storytelling can be a powerful way to encourage them to be physically active.
“We’re thrilled to be introducing so many characters and narratives that families know and love from Disney and Disney•Pixar films into special family swim sessions to encourage families to head to their local pool.
“Our vision is of a nation swimming and with Disney on board, we’re confident more families will want to take the plunge and have fun adventures with their favourite characters.”
The sessions will be delivered by a trained Activator upskilled through the new Continued Professional Development (CPD) course delivered by the Institute of Swimming, featuring content inspired by the magic of Disney storytelling.
The Swim England collaboration with Disney forms part of Disney UK’s wider Healthy Living commitment, designed to use the power of Disney’s characters and storytelling to inspire families to lead healthier lifestyles.