Swim England

A nation swimming

Swim England to Elevate profile of Active Aquatics at major sports exhibition

Swim England is to attend a major sports exhibition to help spread its vision of a nation swimming.

More than 10,000 people are expected to attend Elevate at ExCeL, London, on Wednesday 8 and Thursday 9 May.

Swim England is supporting the Active Aquatics feature area and helping to deliver a series of seminars aimed at pool operators, swimming coaches, teachers and leisure/health club providers.

Damian Stevenson, Swim England insight and partnerships director, said: “We’re delighted to be at Elevate and are looking forward to showcasing the many benefits of aquatic activity.

“Swim England strives to inspire everyone to enjoy the water and we work closely with our partners to create engaging programmes that enable everyone to be active, have fun and stay healthy through swimming.

“The seminars arranged at Elevate will explore the key issues in the aquatics sector and give those attending an insight into how they can develop and improve their offerings to customers across a range of areas, including Learn to Swim programmes, workforce and facilities.

“We’re looking forward to seeing many visitors to our stand and hope they find the seminars informative and helpful.”

Swim England programme of events

Wednesday 8 May

13:50 Developing a great swimming lesson programme

  • Speakers will include Katie Towner, head of Learn to Swim at Swim England, and will highlight how to maximise the quality, quantity and retention within Learn to Swim programmes.

14.50 Effectively delivering School Swimming and Water Safety

  • Jon Glenn, Swim England Learn to Swim and workforce director, will host this session which will show the benefits of effective school swimming programmes and the importance of water safety in delivering Learn to Swim and additional aquatic opportunities.

15.50 How do you get a nation talking about swimming?

  • The Swim England-led #LoveSwimming campaign will be the focus of this seminar and will show how collaborative working from a number of key partners in the sport and leisure industry can deliver massive reach, engagement and action.

16.50 Generating value from your swimming pool

  • This will look at ways to maximise the use of swimming pools to create revenue and social value by providing relevant aquatic seasons for local communities.

Thursday 9 May

9.50 Recruiting, retaining and motivating your workforce to grow your aquatic business

  • Becky Cox, the managing director of the Institute of Swimming, will host the session which aims to show how workforces are well placed to deliver best in class learn to swim opportunities, demonstrating how to ensure teacher recruitment issues are a thing of the past.

10.50 Building the swimming pools of tomorrow

  • Richard Lamburn, the head of facilities at Swim England, will lead a discussion on how to create sustainable but inspiring environments for people to enjoy getting into the water and developing sustainable, fit-for-purpose facilities.

11.50 Creating health promoting pools

  • This explores the potential for swimming pools to support people to be healthier and manage long-term conditions and provides evidence on the benefits of swimming and wider aquatic activity for health.

To find out more about Elevate, and register for a free pass to attend, visit www.elevatearena.com.