Swim England
Growing and maintaining membership is important for all clubs. To support your club, we have created a range of resources which are aimed at building better communication with current and potential members as well as tactics to help grow your club membership numbers.
Growing your membership
YOUR CLUB
Promoting your club
Websites, social media, digital tools, printed materials, and face-to-face engagement all play a vital role in attracting new members. Discover our top tips and practical advice.
Learn moreLINKS
Club Links
Learn about our Club Links programme which encourages clubs to work with learn to swim providers to transition learners from swimming lessons to club activity.
Learn moreTO TRY
Inspired to try
Find out more about our Inspired to Try initiative that enables clubs to deliver taster sessions to attract new members.
Learn moreRetaining your members
Communicating with your members
Ensure your members are kept up-to-date with the latest events, policy changes and training schedules. Read our top tips on how to communicate effectively with your club members.
Learn moreUpdate your details
Make sure new and existing members can find you easily. Update your information on our Discover website using the Online Membership System.
Update your details