Swim England

A nation swimming

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The Swim England Strategy

The Swim England strategy has a clear vision … to get a nation swimming.

We aim to create a happier, healthier and more successful nation through swimming and key strategic goals will help us achieve our cause of every child learns, every community enjoys, every medal inspires

Our strategy reinforces our commitment to supporting everyone involved in swimming: our members, our partners, the swimming workforce, those learning to swim, and those who already swim regularly.

This strategic plan supersedes the existing 2017-21 strategy and was developed to enable the organisation to respond to rapidly changing times as a result of the Covid pandemic, as well as be in a place to recover.

Updates on our successes will be communicated in our Annual Report.

Our vision

A nation swimming.

Our mission

Creating a happier, healthier and more successful nation through swimming.

Download the Swim England strategy

  • Download the Swim England one page strategic plan for swimming in England 2020-21, or read it using the online viewer below.

Swim England Strategy Online Viewer

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Read previous strategies

Other home nations

This is the first strategy that focuses solely on swimming in England. Click on the relevant links to find out more about swimming in ScotlandWales, and Ireland.

To read the British Swimming strategic plan click here.

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