Swim England

This framework marks a new era for coaching in aquatics – one where coaches, athletes and participants are flourishing.

Co-created with the coaching community, clubs and coaching stakeholders, Flourishing in Coaching has been developed by and for the community. It reflects where we are and the voices we’ve heard – responding to the evolving needs of our sports. It’s a shared vision for coaching that values participation and performance equally, and places people – and their experiences – at the heart of everything we do.

We believe coaching is more than a task – it’s a practice, a craft and a powerful catalyst for personal change. It’s how we create great experiences in water and how we shape a culture rooted in care, curiosity and belonging. Our character guides us in building flourishing environments where everyone is seen, supported and treated with respect.

Flourishing redefines coaching as an ethical practice, grounded in compassion, integrity and fairness. It moves us away from a rules-based culture and towards one of autonomy and agency – where coaches are trusted and supported to navigate the complexity of coaching and uphold the highest standards.

Aligned with our One Swim England strategy, Flourishing in Coaching is our way to make the vision of great coach and athlete experiences possible.

We, as Swim England, will lead and support, with real change coming from within the community. Together, we can unlock the full potential of aquatics to enrich lives, support personal development and create lasting impact.